Social Media Metrics That Matter: A Visual Guide to Tracking Success [INFOGRAPHIC]
Want to know which social media metrics you should be tracking for success in your marketing campaigns? This infographic will tell you!
ROE vs. ROI: Measuring the Value of Social Media Interactions
It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance. For us, there are two
The Top 6 Social Media Marketing KPIs You Need to Track
In the early days of social media marketing, brands could build a following even with a quantity-over-quality approach. With the over-saturation of brands on social media, often across multiple channels at once, that is no longer the case. Now, there needs to be a method to the madness – a