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Tag: Snapchat news

Snapchat Introduces Enhanced Goal-based Bidding for Ads

Snapchat have begun giving advertisers a greater variety of options for how they bid on ads via its API. The new upgrade is called goal-based bidding and makes use of machine learning technology in order to allow users to make ads more relevant to their own goals. In a move

Snapchat Usage Among Adult Users Increases

Snapchat is increasing in popularity among adults over the age of 35. Traditionally a network for teens and younger adults, surprisingly the trend hasn’t had a major effect on it’s “cool” factor, and popularity remains high a this level. According to information made available by CNN Money, the percentage of

Mountain Climbers Document their Everest Ascent on Snapchat

If you thought the influence of finite content sharing network Snapchat stopped at college, you’ve obviously never climbed a mountain. Two mountain climbers have been documenting their ascent up Mount Everest on Snapchat ­ and the results have been nothing short of tremendous. The professional mountain climbing duo Adrian Ballinger