Social

Are We Moving Toward Standardised Social Media?

Social networks are trying harder than ever to offer what their rivals offer. Users are finding that whenever a new feature pops up somewhere, soon enough something inherently similar materialises on all of the others. So what’s the deal, guys? Are we moving towards standardised

How Much Should Marketers Rely on Facebook Metrics?

It’s not unlike Facebook to update the way they report insights to marketers. As the variety of content capabilities grow, the ability to accurately convey Facebook metrics becomes increasingly complicated. Couple that with periodical algorithmic changes and the challenge becomes even bigger. Instances of widespread

Community Management Mistakes That Will Alienate Your Audience

Every social media marketing strategy calls for community management to some extent. The degree to which these responsibilities take centre stage are dependent on the scale of each operation – while some smaller businesses may delegate community management as a secondary role for certain individuals,

Ensuring Social Media Security

Social media has significantly reduced the time it takes for messages to be communicated between brand and consumer, and vice versa. When you look at networks in terms of business and user growth’s popularity is undeniable – but as you’d expect with any technology at

Shut Up and Listen; this is Social Media

On social media you’re never really more than two steps away from controversy. The reason for this is simple; it’s run by humans. It’s a community populated by people who say, do, and yes, laugh at, silly things. In order to get anything from it,

Periscope Editors’ Picks Curated Streams at a Glance

Last week Periscope introduced a new human-curated channel named ‘Editors’ Picks’. The stream, which suggests popular past broadcasts, could prove useful for new and casual users who are still finding their feet on the network. ‘Editors’ Picks’ are available to all users under the ‘Broadcasts’

Snapchat Usage Among Adult Users Increases

Snapchat is increasing in popularity among adults over the age of 35. Traditionally a network for teens and younger adults, surprisingly the trend hasn’t had a major effect on it’s “cool” factor, and popularity remains high a this level. According to information made available by

Social Media Day 2016: 4 Ways to Celebrate, Social Media Style

Since its initial launch in 2010, Mashable’s Social Media Day has grown with each passing year. It is fast becoming an internationally-recognised day wherein people from all around the globe join to celebrate the impact that social media has had on our lives and

Negative Social Media Comments and How To Deal With Them

As a business on social media at one point or another you will have to deal with negative feedback; and if there’s one sure-fire way to damage your brand on social media it’s by ignoring negative comments by users. As a digital marketing platform, social

Powerful social media management tools for small businesses

By now we are all well aware of the importance of social media for small businesses. As a community building tool at heart, it can be a crucial tool for building an engaged, quality audience. But while small businesses are certainly the ones who stand

Search for:

Creative

Influencer

Paid

Creative

Influencer

Paid

Social

Social

Services

The Agency

Give Us a Call

Drop us an Email

Get Social

PARTNERED WITH