Social

How Many Social Networks should your Business be on?

While it is now almost mandatory for a modern business to have an online presence, due to there being so many social networks to choose from that it can be difficult to decide where to stay active. It takes time and persistence to get anything from

Why You Should Integrate Your Social Networks

The Internet has an uncountable number of websites, and amongst these websites are a lot of social networks. With such a variety of platforms to choose from, the need to stay connected is important for an individual to not fall behind. Remember though, don’t create

Back to Basics: 5 Reasons Your Company should be using Social Media

Love it or hate it, social media is now a massive part of business and customer service. Customers expect a business to be searchable through social networks, and can quickly forget about you if you have no social media presence. In this post, were going

How do you Measure ‘Real ROI’ in Social Media?

One question we get asked a lot when speaking to new clients, is ‘how do you measure ROI in social media?’ – And its a very good question. When you invest money into something you expect to see a return from it in the short

Can we beat Facebook’s EdgeRank Algorithm?

Editors note: Since this article was published, EdgeRank has developed and is now virtually impossible to measure as no score actually exists. As a result, caution should be taken when talking to companies or individuals who claim to be able to measure your EdgeRank.

Parody Characters on Social Media

It only became apparent to me a few weeks ago that Vietnamese television has a channel solely dedicated to the trials and tribulations of Tom and Jerry; I don’t think I had sat down to watch a cartoon since before I was a teenager. In

Businesses Feeling the Burn of Social Media

Customers and sales are a business’s best friends. Sales achieve revenue – great sales achieve profit. So what happens when businesses forget to address their customers as individuals and fail to meet their expectations, needs and wants? Can a business survive without identifying their customer’s problems

Are You Monitoring Social Media?

Editors note: This post was first created back in April 2014. Although it gives a nicely rounded view on the importance of social media monitoring, the most effective tools may have altered slightly. Check out our newer post on social media tools for small businesses

What Kind of Content is More Likely to get Re-Tweets?

Twitter has quickly become the go-to place for news, information and social interaction. A wide variety of content gets posted; videos, pictures, links and all sorts. But what sort of information is more likely to be shared and what can you include in your tweet

How are Social Media ‘Loyalty’ Programs Helping Businesses Thrive?

Social media is constantly active. People’s opinions and reviews are always being shared. If a consumer wants to discover more about your business then social media is a great, informative place for them to go. Now social network loyalty schemes are the hoping to transform

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