Your brand colours communicate so much before you’ve even said a single word. Here’s a cheat sheet to help you harness that subconscious communication.
The colours you use in your brand convey a whole range of thoughts, feelings and emotions to your target customers before they’ve even interacted with it. For example, our brains see red as an adventurous and passionate colour, which is why brands like YouTube, Tinder, and Coca-Cola all make use