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Tag: content marketing

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10 Tips to Help Supercharge Your Editorial Calendar

One of the most important but commonly disregarded aspects of a content marketing strategy is the editorial calendar. Any successful digital marketing strategy requires robust planning and understanding. An editorial calendar gives clear and coherent steps to creating a fully fledged strategy across board – and not just relying on
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Shut Up and Listen; this is Social Media

On social media you’re never really more than two steps away from controversy. The reason for this is simple; it’s run by humans. It’s a community populated by people who say, do, and yes, laugh at, silly things. In order to get anything from it, businesses need to integrate themselves
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12 Seriously Useful Tools for Content Marketers

It might seem like a bit of a cliché, but very often digital marketers are defined by the tools they use to get their work done. It’s the case across all digital channels ­- if you’re not utilising the right tools to plan and manage your time and efforts your

5 Brands Who ‘Get’ YouTube

  Video is an incredibly accessible form of content and for brands who invest in it, it can be one of the most successful forms of marketing. With great video content having the ability to entertain, educate and inform all rolled into one package, it’s no wonder some top brands
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Top Five Reasons to Love Top Five Articles

  There are an abundance of lists on the internet. Thanks to the likes of Buzzfeed and Mashable with a simple Google search can find a list for pretty much anything. And it’s normally only when we reach number 3 on “This year’s 5 hottest summer insoles” that we begin to wonder why.. People
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Why You Need a Company Blog

Having a company blog can be one of the most valuable tools for helping your company succeed on many different levels. It allows you to easily to update and share new information about your company on a monthly, weekly or even hourly basis, which makes it a great way of
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What Exactly is SEO and Why is it so Important?

A tool for bringing more traffic to your webpage. SEO – (Search Engine Optimisation) is the process of making sure that a certain website can be found through search engines using certain words or phrases that may be relevant to the websites content. It’s basically a tool for driving more