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Tag: Social Media

Marketers leave Twitter in favour of other Ad Platforms

Twitter shares dramatically dropped by 16.3 percent on Wednesday, bringing their total drop so far this year to 36 percent. Analysts have warned that the network could face losing a significant chunk of their advertising revenue by marketers to rival social networks. Following an announcement by Twitter that marketers had

Twitter Steps Up to Halt Harassment

Twitter have taken a decisive step towards addressing concerns surrounding harassment on the platform by adding a new tool that will allow users to report multiple cases of abuse en masse. The social network believe that the changes will help give context surrounding the extent of a case of abuse

Facebook Live gets Serious

Facebook Live, the live streaming service attached to the world’s largest social networking site, recently received a huge overhaul in attention after CEO Mark Zuckerberg announced that users would soon be able to stream from any device. The social network is often at the forefront of industry defining developments and

How to do Social Media for Comic Book Stores

If there is one type of industry that naturally succeeds on Social Media, it’s the one that has a die-hard fan culture. These are the type of followers who are not only willing to engage with a conversation, but want to contribute to it. However, that doesn’t necessarily make it

How to do Social Media for Zoos

  We need to have a serious talk about Social Media. Last year the amount of active UK Social Media users shot up by 4.6% to 32.3 million. Social Media usage on mobile also grew by 17% and is expected to reach a record 50.8% of all UK mobile users

Is the Future of Social Media in Live Streaming?

  Live streaming has recently been catapulted back into the limelight through the work of streaming apps like Periscope. While live-streaming is in no way a new concept, the ease of accessibility that has come from new technology has helped elevate it to new heights of popularity and given ita
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Why Social Media might not be for You

“Having a social media account doth not make a social media expert…” – Anon We are currently in the midst of a social media skills gap and it’s all ironically down to a miscommunication. While mainstream personal usage of social networks has increased, so have companies’ understandings of the potential

Why it’s difficult to heart Twitter’s new update

  Twitter’s new ‘heart’ update has been received with a wide variety of feedback; some love it, others despise the change. With an icon shift to something so emotionally recognisable, there are certainly a number of undeniable psychological positives. However, criticism has labelled the update as unwarranted – and there