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Emoji

Twitter Announces Emoji Targeting for Ads

Twitter have announced a new way to target ads on their network in time for World Emoji Day on July 17th. Businesses will now be able to use emojis as keywords in order to connect with users expressing similar sentiments… In a post on their blog on the 15th June,

business social media

Negative Social Media Comments and How To Deal With Them

As a business on social media at one point or another you will have to deal with negative feedback; and if there’s one sure-fire way to damage your brand on social media it’s by ignoring negative comments by users. As a digital marketing platform, social media allows brands to connect

Facebook

Facebook Unintentionally Declares War in the Philippines

This year on June the 12th was Independence Day in the Philippines. As is customary on public holidays, Facebook celebrated the occasion by sending their best wishes to users - but this time they departed from their normal light-hearted voice by accidentally claiming that the country was at war. Facebook

small business marketing

Powerful social media management tools for small businesses

By now we are all well aware of the importance of social media for small businesses. As a community building tool at heart, it can be a crucial tool for building an engaged, quality audience. But while small businesses are certainly the ones who stand to gain the most from

Mountain Climbing

Mountain Climbers Document their Everest Ascent on Snapchat

If you thought the influence of finite content sharing network Snapchat stopped at college, you’ve obviously never climbed a mountain. Two mountain climbers have been documenting their ascent up Mount Everest on Snapchat and the results have been nothing short of tremendous. The professional mountain climbing duo Adrian Ballinger

Facebook Live

Live Streaming: Things to consider before going live with your brand

With YouTube and Facebook leaping to join Twitter’s Periscope on the live streaming bandwagon, there’s never been a better time to rethink how you actively build your network on social media. For B2C companies, creating content that is aspirational, emotional and above all else entertaining is key – and

Social Media

Twitter Stop Including Images and URLS in 140 Character Count

Founder and CEO of Twitter Jack Dorsey has made yet another move in a bid to help the network stand up among it’s competitors by allowing images and URLs to be discounted from the iconic 140 character count. Although a minor change it is nevertheless one that represents a departure

instagram

Time to Stop Whining and Start to Love Instagram’s New Look

Instagram’s new in-app look and logo have received a barrage of negativity and frustration since the update. Yesterday the photo sharing social network announced the release of a sleek new look alongside a brand new vibrant sunset-coloured glyph logo – the latter of which seems to have caused the most

business social media

Instagram Announces Business Page Developments including contact button

In a move that could prove very popular among business users, and very lucrative for the network itself, Instagram have announced that soon companies will be able to include a contact button on their profile. The new feature comes among two other notable profile features which look to make business

Social Media

Marketers leave Twitter in favour of other Ad Platforms

Twitter shares dramatically dropped by 16.3 percent on Wednesday, bringing their total drop so far this year to 36 percent. Analysts have warned that the network could face losing a significant chunk of their advertising revenue by marketers to rival social networks. Following an announcement by Twitter that marketers had

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