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CEO

Tesco Social Media: How Does the Supermarket Brand Use Social?

Tesco and Social Media isn’t something many of use often think about, however the supermarket giant is no stranger to online marketing. Have you ever wondered how the UK’s biggest supermarket uses social media? In this social media case study, we’ll be looking at how Tesco uses social media to

Advertising

Are Tesco Damaging Their Reputation with Social Media Sarcasm?

wTesco have their fair share of followers online, particularly on Twitter – their ‘Tesco Mobile’ account currently has over 73 thousand followers alone. The supermarket giant have a great deal of customers tweeting to them with queries, ranging from requests for assistance with certain products, store locations or some

advert

Is Personalised Advertising Clever or Creepy?

Advertising; we all see it. Whether we are at home relaxing, sitting on the tube and even just on an evening out with your friends, the chances of seeing or hearing some kind of advertisement is more than likely. But now more and more businesses are using personalised advertising – and

2013

Ten Timeless Christmas Ad Campaigns

It would seem that there is more pressure than ever before on companies and retailers to produce the preeminent of Christmas promotion. We have scoured the years of Christmas adverts to bring you a list of our top ten favourites. Most of our choices seem obvious, but there are a