Human-First Marketing: The Art of Being Seen, Trusted and Remembered
Phil’s practical guide to building visibility and trust by putting people back at the heart of marketing.
Using Social Media Polls to Drive Engagement
A social media poll is a quick invitation to answer a defined question. It can start a conversation, reveal what followers are curious about or help you choose which explanation to publish next. It is a useful format when the question matters to the audience
Best UK Social Media Agencies: 12 Compared & Listed
How we built this UK agency shortlist There is no single “best” agency for every brand. A strong partner for a national consumer launch may be a poor fit for a regulated B2B team or a business that needs dependable day-to-day community management. This guide
Luxury Hotel Marketing with Social Media
Picture the scene: A guest steps into a five-star hotel lobby, smartphone conspicuously gripped like a digital paintbrush. Before the concierge can say “welcome,” they’re already curating a narrative that will be shared across multiple social media accounts, reaching potential travellers in ways marketing teams
The New Rules of Travel Marketing: How to Capture the Attention of Experience-Driven Travellers
Travel writer Pico Iyer once observed that “We travel, initially, to lose ourselves; and we travel, next to find ourselves.” Today’s social media landscape has turned this philosophical musing into a marketing reality. The way travelers discover, dream about, and decide on their next destination
Sentiment Analysis: How to Understand Brand Perception on Social Media
Every day on social media, brands clash for consumer attention, and understanding public sentiment is akin to having a soothsayer on your payroll. Enter sentiment analysis: the art and science of deciphering the emotional undertones of social media chatter. It’s like having a superpower that
TikTok Shop UK Guide: Setup, Creators and Profitable Sales
TikTok Shop lets UK sellers sell products through videos, LIVE content and a shop showcase. A viewer can discover a product and buy without leaving TikTok, but that shorter journey only helps if the listing, stock, delivery and customer support stand up to the attention.
The Robots are Coming: Thinking Human-First to Maintain Authenticity in the Age of AI
the robots are coming Thinking human-first to maintain authenticity in the age of AI Something about the way robots are portrayed in the movies makes them both intriguing and a little terrifying. Two of my favourite movies demonstrate this ‘spectrum of scariness’ perfectly. On one
Social Media Competitor Analysis: A Practical Guide
Ignoring competitor analysis is one of the biggest mistakes that can be made when launching a social media strategy.
How to Build a LinkedIn Employee Advocacy Programme
LinkedIn employee advocacy is a programme that helps willing employees share useful professional knowledge and experiences through their own profiles. It can extend a company’s reach, but its real value comes from credible people answering questions a brand page cannot answer as well. Employees should
C-Suite Personal Branding: A Practical Guide to Executive Visibility
An executive’s online presence can make a company easier to understand. People can hear how a leader thinks, which problems they care about and how they respond when the answer is not simple. That visibility is useful when it reflects real work. A polished stream