Human-First Marketing: The Art of Being Seen, Trusted and Remembered
Phil’s practical guide to building visibility and trust by putting people back at the heart of marketing.
Nano, Micro, Macro and Mega Influencers: Choosing the Right Fit
Influencer size is a useful shortcut, but follower count is a poor substitute for fit. A creator with a small, relevant audience may help a specialist brand more than a celebrity with millions of followers. A large creator can be right for broad awareness when
Introducing Human-First Marketing
Recognising the presence of a new era of marketing that demands authenticity we are launching our new approach to social media marketing, an approach we are calling human-first marketing. it all begins with humans… When you strip everything back, businesses are simply one group of
Data-Led Skincare Marketing: Content, Creators and Claims
Good skincare marketing uses data to answer better questions: who the product is for, what people need to understand, which creative helps them make a decision and whether the campaign creates profitable demand. The data should guide a clear story, not turn a sensitive subject
Ethical UGC: Disclosure, Rights and Consent for Brands
User-generated content (UGC) can make a brand feel more useful and human. A customer’s own photograph, a creator’s product demonstration and a paid testimonial can all look similar in a feed, though they carry different obligations. Ethical UGC starts by being clear about who made
What Is a Content Marketing Matrix?
A content marketing matrix maps ideas by the response they are meant to create: entertain, inspire, educate or convince. It helps a team move beyond a calendar of disconnected posts and choose content that serves a specific person at a specific point in their decision.
Personalisation: Elevating Customer Experiences in E-commerce
In this article, we explore the concept of personalisation in e-commerce, which involves tailoring customer experiences to individual preferences and needs, and we delve into its pivotal role in reshaping the digital shopping landscape for larger brands. Introduction to Personalisation in E-commerce As a social
Urgent Advisory: Giraffe Social Impersonation in Recruitment Scams
We’ve become aware that certain individuals or groups are falsely claiming to represent Giraffe Social in recruitment-related scams. These malicious actors are approaching unsuspecting job candidates across platforms such as WhatsApp, LinkedIn, and more, attempting to exploit them under our name. We wish to assert
Unveiling Our New Identity: Giraffe Social
In eleven transformative years, Giraffe Social Media has evolved from a fledgling startup to a leader in the social media marketing landscape. As we navigated through the complexities and the ever-changing dynamics of digital marketing, our identity has matured, mirroring our growth and our ever-deepening
What Is B2B Marketing?
B2B marketing means marketing a product or service to an organisation rather than primarily to an individual consumer. The person who first sees a post may not be the person who signs the contract, uses the product or approves the budget. Good B2B marketing helps
Social Media Marketing: Strategy, Platforms and Measurement
Social media marketing is the planned use of social platforms to reach and help a defined audience, build trust, create demand and support commercial goals. It includes organic content, community management, creator partnerships and paid advertising. The best programmes connect those activities to the rest