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Social Media News

The Best Way to get Customers Online? Become a Pokémon.

In the ever-changing digital landscape, businesses are constantly on the lookout for new and exciting ways to reach and engage with users. Social media marketing focuses on the process of luring users from social media onto their websites, attempting to elicit a real-world response from a digital platform.

Periscope Editors’ Picks Curated Streams at a Glance

Last week Periscope introduced a new human-curated channel named ‘Editors’ Picks’. The stream, which suggests popular past broadcasts, could prove useful for new and casual users who are still finding their feet on the network. ‘Editors’ Picks’ are available to all users under the ‘Broadcasts’

Snapchat Usage Among Adult Users Increases

Snapchat is increasing in popularity among adults over the age of 35. Traditionally a network for teens and younger adults, surprisingly the trend hasn’t had a major effect on it’s “cool” factor, and popularity remains high a this level. According to information made available by

New Twitter App Helps Businesses Connect with Users

Twitter have released a new app that could help make it easier for businesses to engage with social media users. Dashboard focuses on providing easy-to-understand insights and actionable advice, all of which are designed for businesses who want to expand their community. Twitter announced Dashboard in a post

New Pinterest Team Looks Set to Monetise Content

Pinterest have announced that they are acquiring the team behind an influencer­-driven shopping app called Tote. The announcement suggests that the social network are serious about rethinking how they monetise the wealth of creative content shared across the platform. The new hires created the Tote

Instagram Begins Adding In-app Translation

Earlier this month Instagram announced that the network now boasts over 500 million users, of which an astounding 300 million are active daily users. The photo­-sharing network are aware that with a global user base of that scale, the accessibility of content is key to

Twitter Announces Emoji Targeting for Ads

Twitter have announced a new way to target ads on their network in time for World Emoji Day on July 17th. Businesses will now be able to use emojis as keywords in order to connect with users expressing similar sentiments… In a post on their

Google Thanks the Internet’s Most Polite Grandmother

Google has used social media to personally reply to an exceptionally polite search conducted by an 86-year­-old grandmother. May Ashworth, who appreciates that manners cost nothing, believed she was communicating with a person at Google HQ when she used the search engine and has gone viral

Facebook Unintentionally Declares War in the Philippines

This year on June the 12th was Independence Day in the Philippines. As is customary on public holidays, Facebook celebrated the occasion by sending their best wishes to users ­- but this time they departed from their normal light-­hearted voice by accidentally claiming that the

New Instagram Feed Algorithm Vexes Users

Pipelined changes to the order of posts on Instagram news feeds have begun to take effect, much to the outcry of users. The controversial change means that posts will now be prioritised by an algorithm, as opposed to the original ‘most­ recent’ order. The network’s