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#SaveTwitter & How Rumours Get Out Of Hand on Social Media

Twitter has unequivocally debunked rumours that the network was going to shut down in 2017 because of abuse received by one user on the network. While we can all rejoice in the fact that everything is still A-okay, it nevertheless raises questions about how quickly

Big Social Media Trends: Summer 2016

In the ever-changing digital landscape, keeping a hold on trends can mean the difference between becoming a real player or your brand vanishing into obscurity. Since the beginning of 2016 developments in app functionality and content capabilities has led to an even-more contested market, with

Olympic Committee Say No to GIFs on Social Media

Last Thursday social media users worldwide were shocked by the news that the International Olympic Committee had banned the creation of Vines and GIFs by news organisations. According to the IOC’s guidelines for news outlets covering the games, such content types are “expressly prohibited.” If

Instagram’s New Curated Video Channels

In something of a muscle move onto the territory of video-sharing giants like YouTube, Instagram have created a new curated channel that collects suggested video content from across the social network. “Videos You Might Like” has now been rolled out on the network’s Explore page

The Best Way to get Customers Online? Become a Pokémon.

In the ever-changing digital landscape, businesses are constantly on the lookout for new and exciting ways to reach and engage with users. Social media marketing focuses on the process of luring users from social media onto their websites, attempting to elicit a real-world response from a digital platform.

New Twitter App Helps Businesses Connect with Users

Twitter have released a new app that could help make it easier for businesses to engage with social media users. Dashboard focuses on providing easy-to-understand insights and actionable advice, all of which are designed for businesses who want to expand their community. Twitter announced Dashboard in a post

New Pinterest Team Looks Set to Monetise Content

Pinterest have announced that they are acquiring the team behind an influencer­-driven shopping app called Tote. The announcement suggests that the social network are serious about rethinking how they monetise the wealth of creative content shared across the platform. The new hires created the Tote

Instagram Begins Adding In-app Translation

Earlier this month Instagram announced that the network now boasts over 500 million users, of which an astounding 300 million are active daily users. The photo­-sharing network are aware that with a global user base of that scale, the accessibility of content is key to

Twitter Announces Emoji Targeting for Ads

Twitter have announced a new way to target ads on their network in time for World Emoji Day on July 17th. Businesses will now be able to use emojis as keywords in order to connect with users expressing similar sentiments… In a post on their