Social Media for Travel Brands: How to Inspire, Not Just Inform
A lot of travel brand feeds look the same: pictures of sunsets and drinks by the pool. But this isn't what drives bookings. Human stories and inspiration do.
How to Use Google Trends to Improve Your Hashtags
Looking for ways to improve hashtags? Using Google Trends can help to identify key areas for improvement.
How Innocent Drinks Uses Social Media to Build a Lovable Brand
Innocent Drinks Social Media
Best UK Social Media Agencies: 12 Compared & Listed
How we built this UK agency shortlist There is no single “best” agency for every brand. A strong partner for a national consumer launch may be a poor fit for a regulated B2B team or a business that needs dependable day-to-day community management. This guide introduces 12 UK agencies with
Who Coined The Term ‘Social Media’ First?
If you’ve ever found yourself pondering the question “what is social media?”, you may have also wondered who first coined the term. Well, the term ‘Social Media’ is very much the buzz phrase of a generation: it is used millions of times a day, generates nearly 1.5 billion hits on
Whatever Happened to Bebo?
Editor’s Note: This article was originally published in 2014. At the time, it looked as though Bebo was coming back, but the non-stop passing of years has told a different story. Below, you can find the original, unchanged article from 2014. It’s an interesting read, as it echos the sentiments
Tesco Social Media: How Does the Supermarket Brand Use Social?
Tesco and Social Media isn’t something many of use often think about, however the supermarket giant is no stranger to online marketing. Have you ever wondered how the UK’s biggest supermarket uses social media? In this social media case study, we’ll be looking at how Tesco uses social media to
Costa Social Media: How does the Coffee Brand Use Social?
Costa and Social Media have had an interesting past, including brushes with controversy. In our case study, we’re looking at how the UK coffee brand makes use of social media to promote itself, interact with customers, and share exclusive deals. Costa & Social Media: The Early Days Following Costa’s Twitter
Amazon & Social Media: How Does Amazon Use It?
Amazon is the e-commerce company that everyone knows about, but how has it used social media to get that notoriety? Amazon understands the effect that a solid social media strategy can have. Additionally, it has a clear understanding of who the target audience is. Based in the United States and
Social Media Case Study: How Does Domino’s Use It?
It’s hard to hear the word “pizza” and not think of Domino’s, especially when they dominate the fast-food industry. In 2020 they generated ~44 billion US dollars of sales in the US alone, and in 2019, 82% of sales generated in the UK were through online orders. It is clear