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Tag: eCommerce

elevating customer experiences with personalisation in e-commerce

Personalisation: Elevating Customer Experiences in E-commerce

In this article, we explore the concept of personalisation in e-commerce, which involves tailoring customer experiences to individual preferences and needs, and we delve into its pivotal role in reshaping the digital shopping landscape for larger brands. Introduction to Personalisation in E-commerce As a social agency, we have a wealth
Social Commerce - How to Sell Your Products on Social Media

Social Commerce: How to Sell Your Products on Social Media

The way we shop online is ever-changing. With the rise of social commerce, brands can now sell their products directly through their social media channels with minimal amounts of website redirects. What is Social Commerce? Social commerce is the use of social media platforms to sell products and drive sales

Instagram Tests New Instant Shopping Feature

Instagram have started to test new features which could allow users to instantly purchase their favourite products direct from the social network. Ready to roll out on US iOS devices in the next week, the test will involve adding a ‘Shop Now’ call to action button on product posts by