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What is Social Media Community Management Cover Image

What is Social Media Community Management?

If you’re using digital marketing for your business, social media community management should be a key part of your strategy. If you’re not sure quite what that is, or how to make it work for you, don’t panic! We’ve put together a super simple guide to effective social media community
Five types of influencer [Infographic]

Types of Social Media Influencer [Infographic]

You probably know that a social media influencer is an individual who has a certain amount of followers, and an engaged audience. They create content for various platforms, but most commonly on Instagram. There are five different types: Nano influencer Micro influencer Mid influencer Macro influencer Mega influencer

Why You Should Never, Under Any Circumstances, Buy Followers

If there is one thing you should never do when building a social media strategy it is buy followers. Of all cowboy social media tactics, it is the worst. Listen carefully; in the world of social media marketing, there are no shortcuts to quality results. In fact, you could be
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10 Rubbish Pieces of Social Media Advice

  Looking for an updated version of this article? Check out our newer article – Popular Social Media Myths Busted! Have you noticed that more and more people are beginning to call themselves social media ‘experts’? We have. Just because we – in the Western world – now spend our time

How are Social Media ‘Loyalty’ Programs Helping Businesses Thrive?

Social media is constantly active. People’s opinions and reviews are always being shared. If a consumer wants to discover more about your business then social media is a great, informative place for them to go. Now social network loyalty schemes are the hoping to transform the customer experience. Social media
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Should I bother with Twitter promoted posts for my business?

It’s a fact — brands have been on Twitter since day one. They use the platform to connect with consumers in meaningful ways, offering everything from special discounts and exclusive content to new product information. But what if your Tweet is only relevant for a subset of your followers? What

Who should your business be following on Twitter?

When it comes to using Twitter for business purposes, the likes of Lady Gaga and Katy Perry don’t always provide the inspiration and motivation that you may be looking for. In addition, following everyone and anyone who happens to follow you back almost makes it impossible to get anything out

Five ways to get more followers on Google+

Google+, a platform the not-so-social users out there may find daunting, and less important to your digital social life, particularly in comparison to chart-toppers Facebook and Twitter. Have you overlooked Google+? Think again…Google+ has its purpose! This is your quick-fire guide to increasing your Google+ following but firstly, it’s important