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Tag: technology

GoPro social media case study

GoPro Social Media: How Did it Become so Successful?

GoPro has seen huge success on social media. GoPro was founded by Nick Woodman back in 2002, following a 5-month surfing trip to Australia. He’d found a gap in the camera market, as it was hard to find good camera equipment for amateur surfing enthusiasts at a reasonable price. His
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Facebook research looks to allow people to communicate via brain waves

Facebook may be investing in futuristic technology that uses neuroimaging and electrophysiological data to let humans communicate via brain waves. Last year Facebook created an uber-secretive research division named Building 8. Headed up by ex-Google Advanced Technology and Projects Group Executive Regina Dugan. Its vision is to developing innovative consumer

Why Twitter’s New Search Experience Is Great News For Businesses

  If you’re not already using Twitter in order to market your business because you’re unaware of its potential benefits – shame on us. If you still aren’t planning on using Twitter in order to market your business after reading this blog – then shame on you. As businesses all

5 Innovative Twitter Campaigns

Businesses and organisations who succeed on Twitter are always the ones who are innovative with their campaigns. Here are some of the top Twitter campaigns that have caught our eyes over the past few years… 1. #40Dollars December 2011, and February 2012, were months when social media was used for

Are Smartphones Controlling Our Shopping?

  Can you remember the days when you actually visited the high-street? We remember those days like they were only yesterday – but something has changed and it isn’t just the towns. It is our attitudes and behaviours towards shopping. Shopping online offers convenience and ease. Not only can we

How Nokia and Microsoft are using Social Media in The Smartphone War

  Late in April 2014, Microsoft officially acquired the Nokia brand, and with it, all of its patents into manufacturing smart phones. With that they also gained its strong social media presence. So what is the Nokia brand doing to try and win the Smartphone war for Microsoft? Nokia Conversations Nokia

What is a DSLR and How is it Changing Social Media Video Marketing?

  In this modern day, technology has become increasingly advanced, which has had great repercussions for the film industry. Motion pictures are taking advantage of this and are becoming increasingly better in quality with higher definition and available in 3D. Furthermore, this is not only available in the cinema but
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iPad Air: What does it offer?

  Whenever we hear of a launch of a new Apple product, people get excited and rightly so. In the tech community, we will always have high expectations on any new launch, especially if it is by Apple. The pressure is good for Apple and its cult-like following, because the
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iPhone 5s vs iPhone 5c

  Nowadays technology moves so fast, we are inundated with decisions on the next phone purchase. Apple’s iPhone range has firmly established itself as the ‘go-to’ smartphone in the 21st century, commiserations to Blackberry, Samsung and Android. Are the newest editions to the iPhone range a fad, or a quality
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Apple iTV – What can we Expect?

  There have been numerous rumours over the past two years regarding the release of a product from Apple which would better their current TV offering. However, with the current set top box market currently being saturated with names such as Sky and Freesat, rumours have unfortunately stayed rumours whilst