Tips for Social Strategy

ROE vs. ROI: Measuring the Value of Social Media Interactions

It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance.

Social News April 2024 Round-Up

Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been

AIDA Model Revisited: Applying Attention, Interest, Desire, and Action in Social Media Campaigns

As the noise on social media becomes louder, it has become evidently harder for brands to stand out and make their voices heard. The easiest way to be heard? Talking directly to the human behind the phone screen. Ensuring to prioritise creating meaningful interactions through

Mastering the Art of Customer Advocacy: Elevating Customers to Brand Ambassadors on Social Media

4 steps to turn your happy customers into brand ambassadors.

The Essential Dos and Don’ts for Social Media Marketing in 2024 [INFOGRAPHIC]

If you have a brand or business, knowing how to navigate the often-confusing world of social media marketing can feel like an uphill struggle. After all, there are so many things to keep in mind, do daily, and avoid like the plague that it can

How Does the Instagram Algorithm Work?

Find out how to use the Instagram algorithm to your advantage. Spoiler! You can boost your engagement rates and performance without spending a penny. Building success on social media is a time-consuming and sometimes precarious process. But nowhere so much as on Instagram, where what

The Essential Ingredients of an Organic Social Media Strategy [INFOGRAPHIC]

Growing on social media can be hard – it’s a long game that requires a lot of dedication and commitment. That’s why setting yourself up for success right off the bat is essential. In the infographic below we’ve got seven essential elements to include in

four elements of a social media strategy

Four Elements of a Strong Social Media Strategy [INFOGRAPHIC]

Social media can be confusing. It can be hard to know where to start, or what you should even be posting on your accounts. But, when you break everything down into the main four sections, crafting your perfect social media strategy becomes much easier. In

ten ways to refresh your instagram marketing strategy

10 Ways to Refresh Your Instagram Marketing Strategy

Is your Instagram looking repetitive and tired? Are you struggling to come up with new ideas for your Instagram marketing strategy? Instagram marketing is fast-paced, especially as more new features are released, and changing your strategy is essential to stay relevant on the platform. But

Why Popular Hashtags are Ruining Your Social Media Strategy

There are two different ways to use hashtags to drive your posts. Both will expand your reach – but only one will have a lasting positive effect. Early one morning last week I was asked by a close friend of mine whether hashtags still matter.

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