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Tag: digital marketing

How to Setup a Facebook Business Page

You’ve set up your business, you’ve hired your team and you’ve put up the Christmas decorations. But what next? What should be your first step into digital marketing? Facebook should be your first phase in the digital world. It’s free to use and has a pool of 2.45 billion users

Authenticity Breeds Advocacy on Social Media

Companies that invest in improving the authenticity of their brand on social media are investing in a framework that will allow them to command a far greater pool of advocates for their business. It’s clearly evident that in order to promote organic network growth, brands need to spend time engaging
Facebook Content

How to Optimise Your Facebook Content for Reach

If there’s one precursor to successful social media marketing, it’s having consistently good reach for your posts. By its very nature, social media is a form of community-based marketing, which relies on generating hype and dialogue between real people. You need to ask yourself an important question – is your
Digital Marketing
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What is Digital Marketing?

Digital marketing is as much a part of marketing as any traditional method in this day and age. If you aren’t utilising the benefits of digital marketing, then you’re seriously missing out on huge advantages for you and your business. But why is it so good, and why should your
Social Media Marketing
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The OG of Social Media Marketing

A lot happened in 2012. The world didn’t end, Windows 8 was created, they invented the Oculus Rift Virtual Reality Headset and Carly Rae Jepsen told us to call her…maybe. However, the most important creation of 2012, for us anyway, was Giraffe Social Media – the OG (Original Giraffe) of
Shine Online

Make Your Small Business Shine Online

Making Your Small Business Shine Online: 1. Optimise Your Social Media Pages 2. Optimise your website 3. Integrate your social media and content marketing 4. Create and share better content 5. Craft an online voice 6. Learn how to listen and respond Take this year as an opportunity to make

Bad Social Media Techniques You Need to Stop Right Now

If you are unknowingly utilising bad social media techniques as part of your strategy, you might as well not bother. One cowboy tactic can ruin everything. Sometimes all it takes to elevate a social media campaign from great to magnificent is one teeny strategy addition. Unfortunately, the same can be said

Forging a Destiny of Social Media Influence

If you want to succeed in selling your products or services, you need to succeed in selling yourself first. You need to have social media influence. What does success really, truly look like in the world of social media marketing? Simply put; influence. Successful brand pages quite openly exploit the influence
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10 Tips to Help Supercharge Your Editorial Calendar

One of the most important but commonly disregarded aspects of a content marketing strategy is the editorial calendar. Any successful digital marketing strategy requires robust planning and understanding. An editorial calendar gives clear and coherent steps to creating a fully fledged strategy across board – and not just relying on

Big Social Media Trends: Summer 2016

In the ever-changing digital landscape, keeping a hold on trends can mean the difference between becoming a real player or your brand vanishing into obscurity. Since the beginning of 2016 developments in app functionality and content capabilities has led to an even-more contested market, with networks vying for the business