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Tag: metrics

What is Social Media Community Management Cover Image

What is Social Media Community Management?

If you’re using digital marketing for your business, social media community management should be a key part of your strategy. If you’re not sure quite what that is, or how to make it work for you, don’t panic! We’ve put together a super simple guide to effective social media community

How Much Should Marketers Rely on Facebook Metrics?

It’s not unlike Facebook to update the way they report insights to marketers. As the variety of content capabilities grow, the ability to accurately convey Facebook metrics becomes increasingly complicated. Couple that with periodical algorithmic changes and the challenge becomes even bigger. Instances of widespread errors in their reporting are
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Five Social Media Metrics That Really Matter

After almost three years of metaphorical sweating and pondering about what I might do with a Politics degree, I joined the world of Online Marketing back in early July. So far, I’ve realised very quickly that this career path is a lot more than ‘liking’, re-tweeting, sharing and posting updates