Catherine Jakob

About the author

Creative Manager

Catherine Jakob is Creative Manager at Giraffe Social. She leads and develops social-first creative, combining content strategy, copywriting, design and brand storytelling to help established brands communicate with clarity and personality. Her articles focus on creative effectiveness, platform culture and human-first content.

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Executive branding

Building A Powerful Executive Personal Brand On LinkedIn

An executive’s personal brand is no longer separate from the business’s credibility. Studies show that more than nine in ten professionals trust organisations more when senior leaders are visible on social media. LinkedIn has become the default platform for validating expertise and leadership. Used daily

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B2B Employee Advocacy on LinkedIn: The Ultimate Guide

If your LinkedIn strategy relies solely on your company page, you’re already losing your audience’s trust. Consumers’ trust in brands is declining. According to a PwC survey, 90% of business executives think customers highly trust their company, but only 30% of consumers actually do. This

Crew-Led Storytelling A Practical Guide to Authentic Airline Branding

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airline content

Crew-Led Storytelling: A Practical Guide to Authentic Airline Branding

Crew-led storytelling outperforms more corporate-style content through social media because people trust people. By showcasing crew stories, airlines reveal the heart of their brand and create credibility.

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Branding

Personal Branding: What It Is And Why It’s Important

In modern society, where everyone lives chronically online, and there’s more competition than ever to stand out from the crowd, branding is just as important for your professional self as it is for businesses! The purpose of a marketing brand is to sell something; in

Care-Tech Brands Effective Social Media Strategies for Cultural Change

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care-tech

Care-Tech Brands: Effective Social Media Strategies for Cultural Change

Cultural shifts within the care sector have led to increased demand for the services of care-tech brands. Over recent years, in the UK, there’s been a focus on using more tech in the care sector. The aim is to alleviate pressures and make processes more

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Author: Catherine Jakob

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