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Author: Elo Kumel

The Ethics of UGC: Guiding Brands through User-Generated Content Challenges_Giraffe Social_Blog

The Ethics of UGC: Guiding Brands through User-Generated Content Challenges

Best Practices for Ethical UGC Use creators who are engaged with the brand Focus on experiential content Encourage creative freedom Create compensation contracts Be transparent User-generated content (UGC) is a dynamic force shaping the landscape of online marketing and branding, engaging audiences in a way
What Is A Content Marketing Matrix

What is a Content Marketing Matrix?

A Content Marketing Matrix is a mapping tool for different types of content based on its purpose of educating, inspiring, entertaining, or driving sales. what are the benefits of content marketing? Content marketing is a great asset to any business looking for a successful digital

How to Find the Perfect Travel Influencer

Finding the perfect travel influencer whose values resonate with yours, and whose content is not only pretty but delivers on your goals, can be a challenge. Influencer marketing is a great opportunity for travel brands with plenty of influencers out there waiting to showcase your brand.