Elo Kumel - Giraffe Social

books

How to do Social Media for Libraries

In the latest of our social media guides, we’re talking all things book-related with a few handy hints on how to master social media for libraries. Modern digital marketing, conducted online, and a traditional industry that relies on footfall and visitor attendance might not seem

Mastering the Art of Customer Advocacy: Elevating Customers to Brand Ambassadors on Social Media

4 steps to turn your happy customers into brand ambassadors.

The Ethics of UGC: Guiding Brands through User-Generated Content Challenges

Best Practices for Ethical UGC Use creators who are engaged with the brand Focus on experiential content Encourage creative freedom Create compensation contracts Be transparent User-generated content (UGC) is a dynamic force shaping the landscape of online marketing and branding, engaging audiences in a way

buyer's journey

What is a Content Marketing Matrix?

A Content Marketing Matrix is a mapping tool for different types of content based on its purpose of educating, inspiring, entertaining, or driving sales. what are the benefits of content marketing? Content marketing is a great asset to any business looking for a successful digital

Influencer Marketing

How to Find the Perfect Travel Influencer

Finding the perfect travel influencer whose values resonate with yours, and whose content is not only pretty but delivers on your goals, can be a challenge. Influencer marketing is a great opportunity for travel brands with plenty of influencers out there waiting to showcase your brand.

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Author: Elo Kumel

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