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Tag: Marketing

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Kicking Your Content Marketing into 2017

Content marketing has long played a crucial role in the best digital marketing strategies. Quality content not only entices new customers, it reminds current ones why they bought into your brand in the first place and works to make them advocates. It certainly warrants some serious investment in 2017 –

How Much Should Marketers Rely on Facebook Metrics?

It’s not unlike Facebook to update the way they report insights to marketers. As the variety of content capabilities grow, the ability to accurately convey Facebook metrics becomes increasingly complicated. Couple that with periodical algorithmic changes and the challenge becomes even bigger. Instances of widespread errors in their reporting are
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10 Tips to Help Supercharge Your Editorial Calendar

One of the most important but commonly disregarded aspects of a content marketing strategy is the editorial calendar. Any successful digital marketing strategy requires robust planning and understanding. An editorial calendar gives clear and coherent steps to creating a fully fledged strategy across board – and not just relying on

Get Scarily Good at Social Media this Halloween

  If you are in charge of managing social media with your company, Halloween should be a real treat for you. Regardless of how you feel about cutting holes in an old bed sheet and scaring your thirteen year old nephew out of his skin, there are plenty of ways
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Getting Going with LinkedIn: 2. Building your Network

LinkedIn is the go-to Social Network for most professionals and job-seekers. It’s understandable that some of us have apprehensions about setting yourself up – and it can also be unclear about what steps to take after you have created a profile. In our previous article in the Getting going with

Why Clickbait is Ruining it for Everybody

  “You won’t believe what happened to the guy that wrote this…” Sound familiar? Clickbait may seem harmless at first glance but it’s certainly not fun – and could very well prove damaging for writers of quality content. Even if the terminology is foreign to you, you’ll probably still be

5 Brands Who ‘Get’ YouTube

  Video is an incredibly accessible form of content and for brands who invest in it, it can be one of the most successful forms of marketing. With great video content having the ability to entertain, educate and inform all rolled into one package, it’s no wonder some top brands

How To Interact Like A Social Media Boss

  One of the most successful ways to build your professional network in the digital world is through Social Media. Get it right and you will find your brand is more widely known both in your industry and beyond. For business, Social Media is all about interaction and about gaining

How Do Blockbuster Movies Use Social Media?

  It’s summer and so we are knee-deep into blockbuster season already. So far, we’ve had Jurassic World, Minions, San Andreas, Pitch Perfect 2, Mad Max: Fury Road, and Tomorrowland: A World Beyond to name but a few. With all of these huge titles jostling for prime position in viewers
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How To Build Your Brand With Periscope

  Twitter could be on to a winner with Periscope the live video streaming app, recently purchased at the beginning of 2015 for a cool almost-100 million dollars. With the amount of social networks saturating, new acquisitions by market leaders have to be made in the knowledge that there is