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Tag: Marketing

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Is Personalised Advertising Clever or Creepy?

  Advertising; we all see it. Whether we are at home relaxing, sitting on the tube and even just on an evening out with your friends, the chances of seeing or hearing some kind of advertisement is more than likely. But now more and more businesses are using personalised advertising – and
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How do Xbox use Social Media?

There are many different ways that Microsoft Xbox use social media to promote themselves  The Facebook page has fun competitions and fantastic offers, the twitter feed full with the achievements of gamers. Regardless of which social network you take a look at, Xbox excel at marketing themselves on social media.  Below

What is a DSLR and How is it Changing Social Media Video Marketing?

  In this modern day, technology has become increasingly advanced, which has had great repercussions for the film industry. Motion pictures are taking advantage of this and are becoming increasingly better in quality with higher definition and available in 3D. Furthermore, this is not only available in the cinema but
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5 Formidable Viral Ad Campaigns

A viral campaign refers to a marketing technique that uses pre-existing social networking services. It aims to produce an increase in brand awareness or to achieve other marketing objectives, through the use of self-replicating viral processes, similar to that of a computer virus. The creative use of this process is something

Beat the Reach – Facebook Organic Reach figures plummet

  So, the inevitable news is out. Facebook’s organic reach figures have plummeted in the past few months. For those of you unaware of what ‘organic reach’ is, it is basically the number of people your pages can reach from people who have seen, liked or shared your post, without

Misconceptions of Public Relations

  When we hear the term ‘public relations’, we all have our own ideas of what it is. Some of us believe that a life in PR means mingling with socialites and having a job that is more fun than work, but it is much more than that. PR and
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What is a ‘press release’?

  Before we approach the task of understanding a press release, it is more important to first clarify where a press release comes from in the first place. Most people will have heard of Public Relations or ‘PR’. PR is all about reputation; the result of what you do, what
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15 Amazing 2013 Social Media Statistics

  There are over 1.19 billion active Facebook users worldwide, which is an 18 per cent increase year over year. I think it is fair to say that Facebook is one of the biggest social networking sites across the globe. Every second 8,000 users will like a photo on Instagram
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Ten Timeless Christmas Ad Campaigns

It would seem that there is more pressure than ever before on companies and retailers to produce the preeminent of Christmas promotion. We have scoured the years of Christmas adverts to bring you a list of our top ten favourites. Most of our choices seem obvious, but there are a