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Tag: Marketing

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The Shocking Story Of Thomas Cook And Its Belated Apology

  Thomas Cook is one of the world’s most well-known names in travel, but in May they faced a mass consumer backlash which threatens the very core of the company after they refused to apologise for the deaths of two children on one if its holidays. Bobby and Christi Shepherd,

5 Telling Signs Your Client Relationship Is In Trouble

  In the world of social media management, when day-to-day delivery means you are forever fighting the clock, client management can be a part of the job that is often overlooked. Neglecting this relationship ultimately ends one way, the client losing their passion for social media and looking for alternative

What Should Be In My Social Media Policy?

  In today’s world, having a solid social media policy is just good business sense. Employees are now more connected to the outside world more than ever and so it is crucial to have your finger on the pulse of what they are saying. The recent story of the teenage
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8 Social Media Books To Add To Your Winter Reading List

  It’s that time of year again, isn’t it? Christmas songs are beginning to emanate from the car radio on the drive in to work and we’re already knee deep in the annual avalanche of seasonal advertising… Instead of identifying those all-important ingredients of what makes the most heart-warming, tear
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Are The iPhone 6 and iPhone 6 Plus Really Worth The Money?

  After the long speculation, rumours and leaked photographs, the new iPhone 6 and iPhone 6 plus came out a few weeks ago. Unsurprisingly, Apple had a great pre-order amount for both of their products. More than four million customers ordered in just 24 hours – an increase in of

5 Innovative Twitter Campaigns

Businesses and organisations who succeed on Twitter are always the ones who are innovative with their campaigns. Here are some of the top Twitter campaigns that have caught our eyes over the past few years… 1. #40Dollars December 2011, and February 2012, were months when social media was used for

Are Smartphones Controlling Our Shopping?

  Can you remember the days when you actually visited the high-street? We remember those days like they were only yesterday – but something has changed and it isn’t just the towns. It is our attitudes and behaviours towards shopping. Shopping online offers convenience and ease. Not only can we

How Will Yahoo’s Purchase Really Effect Tumblr?

  Yahoo is well known to many of us, be it for their success in making revenue from advertisements, email service, news reports, videos, games or Flickr. So when the company’s chief executive purchased the Tumblr for £723 million pounds back in 2013, it may have not seemed like such a