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Tag: Marketing

Influencer Marketing

What is Influencer Marketing?

If you haven’t already heard the words Influencer Marketing in the social media world, you’re about to. Influencer Marketing is the next biggest trend in marketing and will soon be one of the most powerful ways to advertise your product and market your brand. But what does it mean, how
Eric van steenburg

Eric Van Steenburg: Thinking Strategically

Eric Van Steenburg, Ph.D., is an Assistant Professor of Marketing in the Jake Jabs College of Business & Entrepreneurship at Montana State University. His research interests include nonprofit marketing, political marketing, consumer behaviour, and persuasive communications. Eric Van Steenburg has published in the International Journal of Advertising, Industrial Marketing Management,
Social Media News

Social Media News Roundup: June ’18 Week 1

In social media news this week, Instagram wants to extend video upload limits, Snapchat wants to seamlessly sell tickets, LinkedIn wants your #feedback and Facebook boosts its Marketplace. Instagram are thinking of extending the time limit on users’ videos posted on the social site. At the moment, people can only
Easter Is the Time for Engagement

Easter Is the Time for Engagement

Haven’t got any plans for Easter? Well then, you’re missing out on some incredible chances for increased reach and engagement for your brand! The holidays are a perfect time to build a digital marketing strategy to attract new customers and build a community among your current audience, so if you
The Benefits of a Social Presence

The Benefits of a Having a Social Presence

Keeping a social presence is essential for brands who want to grow their customer count, make a direct bridge between consumer and the business and keep up to date in the company’s industry. A Facebook page can help you learn a lot more about your audience and help you target

Making the Most of the Festive Season

Your company’s office may be decorated with the tallest Christmas tree and brightest baubles, but your brand will gain nothing from beautiful décor in the working environment. It’s time to get digital and turn your spirit for the festive season to your social media. The Christmas season is one of the

Bad Social Media Techniques You Need to Stop Right Now

If you are unknowingly utilising bad social media techniques as part of your strategy, you might as well not bother. One cowboy tactic can ruin everything. Sometimes all it takes to elevate a social media campaign from great to magnificent is one teeny strategy addition. Unfortunately, the same can be said

Maximise Your Valentines Day Social Media Message

Love it or loathe it, Valentines Day is another opportunity for you to maximise your social media marketing with a heartfelt promotional message. What does Valentines Day mean to you? It could just be another day of the year. Or maybe it’s an opportunity for you to secure yourself a

Forging a Destiny of Social Media Influence

If you want to succeed in selling your products or services, you need to succeed in selling yourself first. You need to have social media influence. What does success really, truly look like in the world of social media marketing? Simply put; influence. Successful brand pages quite openly exploit the influence

What Happens When You Ignore Social Media Marketing?

We’re at a point in time now where choosing to ignore social media is laughable. Without it things look very bleak indeed.. The reason is simple – it’s a marketing avenue where even the nichest of audiences can be found, one that facilitates brand awareness and advocacy on a herculean