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Tag: Marketing

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How to Historically Optimise Your Old Content

Content marketing is one of the best branches of digital marketing because of the benefits it can provide to your brand. However, there’s a new content marketing tactic that seems to be working in the digital world – historically optimising your old content. What is Historical Optimisation? Historical optimisation is

The Best Strategy for Getting Facebook Likes

Growth is an important objective for a company to have, and not just regarding the team or business plan. Social media should be an essential part of your marketing strategy because of the benefits it can bring to your brand. Growing your audience sounds easier than it is, but it
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20 Incredible Social Media Statistics

Social media opens a world of opportunities to those that use it, either for business or for personal use. Social media platforms have changed the way we go about our daily life and altered how we sell, advertise, communicate and network with each other and companies. But how effective really
linkedin premium

What is LinkedIn Premium?

LinkedIn is fast becoming one of the best social media platforms to communicate with like-minded people, find new employees, create brand awareness and get leads for your company. It’s got lots of cool features for advertising and organic posting, but for some, the usual LinkedIn platform is not enough. LinkedIn
Facebook Groups

Facebook Groups – How To Use Them For Business

Long gone are the days Facebook groups were solely used to discuss films with fellow fans. The feature has now been utilised by businesses to reap the benefits that come with building a community on the platform. Facebook groups can be a huge advantage to businesses, especially when done correctly.
Digital Marketing
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What is Digital Marketing?

Digital marketing is as much a part of marketing as any traditional method in this day and age. If you aren’t utilising the benefits of digital marketing, then you’re seriously missing out on huge advantages for you and your business. But why is it so good, and why should your
Social Media Policy
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How to Create a Social Media Policy

A social media policy is an essential part of a social media strategy. It’s vital to create and put in practice before posting to your designated platforms. Firstly, your business must check that your social media marketing is following all official and relevant laws and regulations. But what comes next?
Social Media Marketing Agency

How to Pick a Social Media Marketing Agency

Business owners need to give the running of their company their full focus. Sometimes there isn’t time to do everything a business requires, especially to a high standard. Outsourcing your social media marketing is one of the best decisions you’ll make. Outsourcing your social media marketing to an agency can
difference between marketing and advertising

What Is The Difference Between Marketing And Advertising?

The Difference Between Marketing and Advertising The main difference between marketing and advertising is that the latter focuses more on securing new and repeat customers by promoting a new product or idea, but marketing is a complex process by which a careful strategy is formed for a new product or idea
Influencer Marketing

What is Influencer Marketing?

If you haven’t already heard the words Influencer Marketing in the social media world, you’re about to. Influencer Marketing is the next biggest trend in marketing and will soon be one of the most powerful ways to advertise your product and market your brand. But what does it mean, how