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Tag: Marketing

The five best autumn social media campaigns ever
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The 5 Best Autumn Social Media Campaigns Ever

A comprehensive social media strategy typically includes seasonal content depending on the time of year, recurring events, national days, and more. However, seasonal social media campaigns can be difficult to get right. Brands need to stay recognisable with their followers yet stand out from the crowd, stay on-brand but also
a guide to linkedin marketing

LinkedIn Marketing: The Giraffe Guide

LinkedIn was founded in 2002 and has fast become one of the giants among the social media marketing crowd. It’s got a lot of great benefits that can help build and grow your business digitally. But where do you even begin with LinkedIn marketing, and what’s the best way to
Viral Video Marketing Using Social Media

Viral Video Marketing Using Social Media

Social media platforms have evolved rapidly since their inception. Beginning with a focus on text-based formats, social media has branched into the highly visual platforms we see today. YouTube revolves around video content, Instagram relies on images and video, and TikTok is all about short-form video content and remixing. With
What is B2B Marketing
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What is B2B Marketing?

B2B marketing definition: Business to business marketing; marketing your products or services to other businesses or organisations, rather than individual customers. Business-to-business (or B2B) marketing outlines a business selling its services or products to other businesses/organisations. B2B marketing covers a variety of industries, including companies ranging from Software-as-a-Service (SaaS) to
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Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has changed the way businesses market
Influencer Marketing: The Giraffe Guide
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Influencer Marketing: The Giraffe Guide

Influencer marketing is now one of the most popular ways to market your business and products, but many do not fully understand what it is and what they need to do to create successful influencer marketing campaigns – so this influencer marketing guide has been developed to help you. There’s
- Influencer Marketing Mistakes to Avoid

Common Mistakes in Influencer Campaigns

It’s easy to feel daunted by the world of Influencer Marketing. Every industry has different standards, and every creator has a different price-scheme and way of working. At Giraffe, we’re veterans in the Influencer Arena. That’s why we want to help you avoid a few common missteps businesses make in
Announcing the Giraffe Social Media Podcast
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Announcing the Giraffe Social Media Podcast

As we’re known as ‘The Social Specialists’, we decided it was time to share our extensive social media knowledge with the world. We’re pleased to announce we’re now fully-fledged Podcasters – the Giraffe Social Media Podcast is here! Launched on Monday 17th of August 2020 and available from all popular