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engage

Why is Social Media So Good for PR?

Have you ever wondered why Social Media is so good for PR? Social Media is not just about TikTok, Instagram and Facebook. These are three of the most popular platforms. However, the amount of social network sites and tools are endless. Social media exudes a fast-paced and changing enviroment. The

employ

Spring Clean Your Social Media For Employers

Editor’s Note: This article was originally published back in April 2014. Although it is still useful for ensuring your page is prepped for any employers, our more recent article “How to get a job with social media“ could be more useful if you’re looking for advice on how your social media could be

Advertising

Misconceptions of Public Relations

When we hear the term ‘public relations’, we all have our own ideas of what it is. Some of us believe that a life in PR means mingling with socialites and having a job that is more fun than work, but it is much more than that. PR and

company

What is a ‘press release’?

Before we approach the task of understanding a press release, it is more important to first clarify where a press release comes from in the first place. Most people will have heard of Public Relations or ‘PR’. PR is all about reputation; the result of what you do, what

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How do public services use social media?

By definition, a ‘Public Service’ is a service that is provided by the government to people living within its jurisdiction, either directly (through the public sector) or by financing private provision of services. Public services span through a plethora of services in the public domain; from the military to public housing. Social