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DC Comics on Social: Lessons in Brand Building and Fandom

How DC Comics Are Superheroes of Social Media DC Comics burst into life in 1934 as National Allied Publications. Started by writer Malcolm Wheeler-Nicholson, the company published the first comic book constructed of brand new material in 1935, and followed it up with the first Superman story in 1938. They

Social Media Case Study: How do Innocent Use It?

case study

How Innocent Drinks Uses Social Media to Build a Lovable Brand

Innocent Drinks Social Media

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Seasonal Strategy: Tactics for Social Media at Easter

Haven’t made Easter marketing plans yet? You could be missing out on golden opportunities to increase your brand’s visibility, engagement, and reach. The holidays are prime time for digital marketing. Whether it’s welcoming new followers or reconnecting with your existing audience, Easter offers a playful, feel-good moment to connect. So,

baker

Mastering Social Media Marketing for Bakeries

Not long ago, if you told your parents you wanted to be a successful baker, you’d have to head off to catering school, work in a restaurant or open your own cake shop to warrant some success. However, thanks to social media, baking now has a cool, new makeover. Warning: this

choosing fonts

Typography That Performs: Choosing Fonts for Social Media Impact

Choosing fonts that work is an essential part of ensuring your social media graphics successfully communicate your message to your audience. A social media manager is two parts analyst and one-part creative designer, with a sprinkling of customer care expertise thrown in too. To succeed in the creative part you

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Social Media for Driving Schools: A Smart Strategy for More Learners

The explosion of social media has undoubtedly garnered major interest from numerous businesses and, in turn, massively increased customer engagement and loyalty. With billions of social media users across all platforms, modern social media plays a crucial role in any marketing campaign, whether it aims to increase brand awareness, drive

Customer Loyalty

Marketing for Personal Care Products: Building Customer Loyalty

Marketing for personal care products presents a vast pool of creative freedom for social media professionals to dive into and experiment with different content strategies. Additionally, the industry’s close ties with the customer loyalty makes it a valuable opportunity worth investing in. In this blog post, we will outline all

A person using a LinkedIn comapny page in an office setting

B2B

How to Create a Company LinkedIn Page

Having a LinkedIn company page is essential for businesses looking to market themselves and attract top talent. It’s no longer something that business owners and brands can afford not to have. For individual users, LinkedIn is a place for people and companies to network and connect, and hopefully find your

content creation

Culinary Photography: Enhance Your Food & Drink Social Media Presence

In the fast-paced world of social media, visuals capture attention faster than words, and nowhere is this more true than in the food and drink industry. We truly do eat with our eyes first! For this reason, culinary photography will always be an important part of building engagement and showcasing