Evaluating Snapchat for Your Business: Key Considerations and Strategic Insights
Is it time for your business to leverage Snapchat for marketing?
Integrating Instagram Stories into Your Strategy: Advanced Techniques for Maximum Engagement
Initially dismissed by marketers as a mere imitation of Snapchat, Instagram stories are used by 500 million users every day and is a crucial for enhancing an Instagram strategy.
Essential Components of an Effective Social Media Policy
In today's fast-paced digital landscape, a robust social media policy is essential for any organisation aiming to harness the power of online platforms.
How to build a LinkedIn Employee Advocacy Program to grow your company page
Imagine this: your team, proudly wearing their metaphorical capes, sharing their genuine enthusiasm for your brand across LinkedIn. The result? A significant boost in your brand’s visibility, credibility, and engagement. Welcome to the world where your employees are your greatest marketing superheroes! But how do you turn your employees into
May 2024 Social News Round Up
While the sun may not have had his hat on in May, it appears social media platform teams have had their thinking hats on this month. We’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself a drink, sit back and
Leadership in the Limelight: The Power of C-Suite Personal Branding
In today’s digital age where even your next-door neighbour’s cat has its own TikTok account, the role of the C-Suite executive is evolving. No longer confined to the boardroom, today’s leaders are stepping into the social media spotlight, wielding the power of C-Suite personal branding to amplify their influence. At
Social Media Strategies for Hotels: Enhancing Online Visibility & Guest Experience
Social media has become a pivotal tool for businesses across all industries, and the hospitality sector is no exception. The influence of social media on consumer behaviour is undeniable, shaping how potential guests perceive and interact with brands. For hotels, leveraging social media effectively is no longer a mere option
ROE vs. ROI: Measuring the Value of Social Media Interactions
It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance. For us, there are two
Social News April 2024 Round-Up
Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been going on in the world
AIDA Model Explained: Attention, Interest, Desire, Action (With Examples)
As the noise on social media grows louder, it has become increasingly hard for brands to stand out and make their voices heard. The easiest way to be heard? Talking directly to the human behind the phone screen. Prioritise creating meaningful interactions through strategic creative content. While creativity might be