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Tag: Social Media

What is Content Creation?

What is Content Creation?

Content creation is a term used often in digital marketing, but what is it? First and foremost, we must answer the question: what is content? And, unfortunately, there is no simple answer. “Content” is often used to refer to different things and acts as an umbrella term. HubSpot, for example,
Social Media News Roundup September 2022

Social Media News Roundup September 2022

We are back again with another dose of social media news. The nights may be getting darker and colder, but Giraffe is here to wrap you up in a warm blanket of social media updates. So read on for the latest! LinkedIn Rolls Out Option To Pin Comments In Reply
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Social Media and Content Compatibility

Social media and content compatibility goes hand in hand to ensure great results from your digital marketing. What makes them best buds is that one builds up the other and vice versa. Social Media and Content compatibility can create unprecedented results. A combined marketing strategy only works when all the
making authentic content for social media

Making Authentic Content for Social Media

In the past few years of uncertain times, it is clear that there is an increasing need from consumers to experience real and authentic content on social media, especially when it comes to brands. Sprout Social has reported that “90% of consumers say authenticity is important when choosing the brands they
social-media-news-roundup-february-2022

Social Media News Roundup February 2022

Where did February go? We’ve been so busy keeping on top of social media news that it’s gone by in a blur. We hope everyone is seeing increasing success with all their social media strategies and seeing them go from strength to strength heading into 2022. Read on for our
Social Media News Roundup January 2022

Social Media News Roundup January 2022

Happy January everyone! We hope you have all been more successful than us at keeping your New Year’s resolutions. For those about to complete Dry January and Veganuary, we salute you! Fear not, whilst you have been smashing personal goals, we have had our heads buried in the latest social
The five best autumn social media campaigns ever
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The 5 Best Autumn Social Media Campaigns Ever

A comprehensive social media strategy typically includes seasonal content depending on the time of year, recurring events, national days, and more. However, seasonal social media campaigns can be difficult to get right. Brands need to stay recognisable with their followers yet stand out from the crowd, stay on-brand but also
Social Media News Roundup September 2021

Social Media News Roundup September 2021

It’s officially autumn! Make way for #PumpkinSpiceLattes and Halloween social media campaigns galore. In social media news this September, Facebook guides you through yet another iOS update, LinkedIn releases their 2021 B2B Thought Leadership Impact Study, and the Instagram Creators community releases somewhat controversial hashtag advice. 1. Facebook helps you

Debunking Five Common Social Media Myths [Infographic]

Although many businesses and brands can now clearly see the power of social media marketing, it’s not without its myths. From believing your customers aren’t on social, to thinking you have to join every social platform in order to be successful, we debunk the five common social media myths. What