Social Media - Giraffe Social

bad social media strategy

Social Media Tactics to Avoid

There are good social media tactics, there are bad social media tactics, and then there are social media tactics that you should completely avoid. Now and again, big global brands will launch a campaign that flops or release a tweet with disastrous messaging. It’s unfortunate, but it happens. However, some

influencer engagement

Influencer Marketing: Tapping into Engaged Social Media Audiences

Influencer marketing allows you to tap into the engaged audiences of key influencers in your industry that you may not otherwise reach. Choosing the right influencer for your brand is a tricky task; the average social media user is led to believe that influencers with more followers are better or

Advertising

Viral Video Marketing Using Social Media

Social media platforms have evolved rapidly since their inception. Beginning with a focus on text-based formats, social media has branched into the highly visual platforms we see today. YouTube revolves around video content, Instagram relies on images and video, and TikTok is all about short-form video content and remixing. With

creative

Summer Social Media Campaign Ideas

Are you stuck for social media campaign ideas this summer season? Do you find it hard to come up with creative seasonal campaigns for your social media marketing plan? Look no further! In this blog post, we’ll walk you through some social media campaign ideas for you to try out

Facebook

Social Media News Roundup June 2021

Giraffe has managed to find some time between sunbathing and sipping iced tea in the glorious sunshine to bring you that much-needed dose of social media news. Come rain or shine we scour industry news so you don’t have to. So grab your deckchair, relax and find out what’s been

E commerce

Social Commerce: How to Sell Your Products on Social Media

The way we shop online is ever-changing. With the rise of social commerce, brands can now sell their products directly through their social media channels with minimal amounts of website redirects. What is Social Commerce? Social commerce is the use of social media platforms to sell products and drive sales

driving instructors

How To Do Social Media For Driving Schools

The explosion of social media has undoubtedly garnered major interest from numerous businesses and, in turn, massively increased customer engagement and loyalty. With billions of social media users across all platforms, modern social media plays a crucial role in any marketing campaign, whether it aims to increase brand awareness, drive

brand social media

Social Media and the changing face of Customer Service

Over the past few years, social media has single-handedly turned the customer service experience on its head. The digital world has completely changed expectations surrounding rates of engagement by brands and businesses, and to succeed they need to recognise and accommodate the changing needs of their customers. Due to the

brand

Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has changed the way businesses market

key performance indicators

The Top 6 Social Media Marketing KPIs You Need to Track

In the early days of social media marketing, brands could build a following even with a quantity-over-quality approach. With the over-saturation of brands on social media, often across multiple channels at once, that is no longer the case. Now, there needs to be a method to the madness – a

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