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Author: Alicia Smith

Navigating the UK Social Media Landscape

If your brand is looking for a diverse and dynamic audience that offers unique opportunities and challenges, then we encourage you to look at the UK audience. Requiring a strategic and creative approach, the UK social media landscape demands a understanding of the intricacies of
Social Media News Roundup February 2024

May 2024 Social News Round Up

While the sun may not have had his hat on in May, it appears social media platform teams have had their thinking hats on this month. We’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself

Leadership in the Limelight: The Power of C-Suite Personal Branding

In today’s digital age where even your next-door neighbour’s cat has its own TikTok account, the role of the C-Suite executive is evolving. No longer confined to the boardroom, today’s leaders are stepping into the social media spotlight, wielding the power of C-Suite personal branding

ROE vs. ROI: Measuring the Value of Social Media Interactions

It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement.  At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance.
Social Media News Roundup February 2024

Social News April 2024 Round-Up

Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been