Marketing Resources

Affiliate Marketing Expert Interview with Virginia Rizzi

Affiliate Marketing Expert Interview: Virginia Rizzi – Podcast #59 Recap

Affiliate marketing expert Virginia Rizzi kindly joined us on Giraffe Social Media podcast #59 to chat about all things affiliate marketing. In this interview, Virginia shares how affiliate marketing has changed throughout the pandemic, how it shapes up to influencer marketing, and her predictions for

Our Guide to Email Marketing Mastery: Analysing your Email Marketing Campaign

Email marketing should be an integral part of any digital marketing strategy, especially for small and medium-sized businesses. We’ve created our guide to email marketing mastery to give you a better grasp of the finer details and help you tap into your business’s potential. In

What is B2B Marketing?

B2B marketing definition: Business to business marketing; marketing your products or services to other businesses or organisations, rather than individual customers. Business-to-business (or B2B) marketing outlines a business selling its services or products to other businesses/organisations. B2B marketing covers a variety of industries, including companies

Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has

The Top 6 Social Media Marketing KPIs You Need to Track

In the early days of social media marketing, brands could build a following even with a quantity-over-quality approach. With the over-saturation of brands on social media, often across multiple channels at once, that is no longer the case. Now, there needs to be a method

What is Digital Marketing?

Digital marketing is as much a part of marketing as any traditional method in this day and age. If you aren’t utilising the benefits of digital marketing, then you’re seriously missing out on huge advantages for you and your business. But why is it so

What Is The Difference Between Marketing And Advertising?

The Difference Between Marketing and Advertising The main difference between marketing and advertising is that the latter focuses more on securing new and repeat customers by promoting a new product or idea, but marketing is a complex process by which a careful strategy is formed for

Live Streaming: Things to consider before going live with your brand

With YouTube and Facebook leaping to join Twitter’s Periscope on the live streaming bandwagon, there’s never been a better time to rethink how you actively build your network on social media. For B2C companies, creating content that is aspirational, emotional and above all else

The Dumble-dos (and Don’ts) of Digital Marketing Wizardry

Much like what lies beyond the Leaky Cauldron, Businesses who venture boldly into the “Realm of Internet” will find a Magical World many still don’t know about. So pull yourself a Butter Beer, have a little sit-down and join us as we take you

Why Deadpool’s Transmedia Marketing is Epic

Transmedia storytelling means so much more than just exposing your brand or product across multiple platforms. It’s about deliberately harnessing the unique abilities of every single social media platform to craft an overarching narrative that, when put together, creates a complete and deliberate entertainment