Marketing Resources

Making Authentic Content for Social Media

In the past few years of uncertain times, it is clear that there is an increasing need from consumers to experience real and authentic content on social media, especially when it comes to brands. Sprout Social has reported that “90% of consumers say authenticity is important

How to use Social Media to Discover More about Your Audience

One of the best ways to move forward with your social media strategy is to have a clear understanding of your target audience. Social media is the perfect platform for discovering insights about your target audience, such as where they’re most active and what they

Our Guide to Email Marketing Mastery: Why Email Marketing?

Why Email Marketing? While social networks are oversaturated with messages, we subconsciously consider our email inbox as a place of solace, where most of the messages we see are ones that we’ve already given the thumbs up. Businesses of all sizes can benefit from email

Our Guide to Email Marketing Mastery: Building your Recipients

Building Your Email Marketing Recipients 1. Follow email marketing regulations 2. Gain sign-ups 3. Avoiding spam filters 4. Set delivery expectations Email marketing should be an integral part of most digital marketing strategies. On average, email marketing “drives an ROI of $36 for every $1

Our Guide to Email Marketing Mastery: Constructing your Email

Constructing Your Email Marketing Campaign: > Creating objectives and goals > Identify your audience > Crafting a great message > Email structure and design > Email subject lines and A/B testing > Network integration > Testing, times & dates For small and medium-sized businesses, email

Isn’t “Digital Marketing” Just “Marketing”?

The power of digital marketing is a very real and discernible thing. You don’t have to look far to find evidence of successes that businesses have had because of their digital presence. So why do we still call it ‘digital marketing’? Isn’t it just ‘marketing’

Affiliate Marketing Expert Interview with Virginia Rizzi

Affiliate Marketing Expert Interview: Virginia Rizzi – Podcast #59 Recap

Affiliate marketing expert Virginia Rizzi kindly joined us on Giraffe Social Media podcast #59 to chat about all things affiliate marketing. In this interview, Virginia shares how affiliate marketing has changed throughout the pandemic, how it shapes up to influencer marketing, and her predictions for

Our Guide to Email Marketing Mastery: Analysing your Email Marketing Campaign

Email marketing should be an integral part of any digital marketing strategy, especially for small and medium-sized businesses. We’ve created our guide to email marketing mastery to give you a better grasp of the finer details and help you tap into your business’s potential. In

What is B2B Marketing?

B2B marketing definition: Business to business marketing; marketing your products or services to other businesses or organisations, rather than individual customers. Business-to-business (or B2B) marketing outlines a business selling its services or products to other businesses/organisations. B2B marketing covers a variety of industries, including companies

Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has

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