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Marketing Resources

5 Formidable Viral Ad Campaigns

A viral campaign refers to a marketing technique that uses pre-existing social networking services. It aims to produce an increase in brand awareness or to achieve other marketing objectives, through the use of self-replicating viral processes, similar to that of a computer virus. The creative

Misconceptions of Public Relations

  When we hear the term ‘public relations’, we all have our own ideas of what it is. Some of us believe that a life in PR means mingling with socialites and having a job that is more fun than work, but it is much

What is a ‘press release’?

  Before we approach the task of understanding a press release, it is more important to first clarify where a press release comes from in the first place. Most people will have heard of Public Relations or ‘PR’. PR is all about reputation; the result

So, why is Google Analytics the best thing ever?

  So, the ladies and gentlemen at Giraffe have asked me why Google Analytics is the greatest thing to have been invented. But surely other things including chocolate pudding, ice cream, the internet and jet planes are better? I guess there’s a huge variety of

What Exactly is SEO and Why is it so Important?

A tool for bringing more traffic to your webpage. SEO – (Search Engine Optimisation) is the process of making sure that a certain website can be found through search engines using certain words or phrases that may be relevant to the websites content. It’s basically

Do we really need an E-mail newsletter?

  There are nearly 3 times as many email accounts as there are Facebook and Twitter accounts combined, which is so valuable to companies who want to keep customers up to date with business news. However, since the social media marketing dynamite has exploded and

5 Google Analytics Alternatives you Need to Know

    Let’s be honest, Google are one of the most powerful companies in the world. It has over two thirds market share in the US search engines and around half the market for website and social traffic software. They are also the owners of

How can your Business Use Reddit and Get Results.

Warning! Without even a basic presence on Facebook and/ or Twitter, your business is kissing away, and perhaps another word which rhymes, the opportunity to handle additional queries and complaints quickly and for more customers to know about your brand and philosophy. In addition, it’s

Why does TV Advertising Suck so Much?

TV advertising is a massive form of marketing for a large number of businesses. It presents companies with the opportunity to reach a mass market with a universal message or promotion of their product or service. Now I’m all for a really cool advert, but