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Tips for Content Strategy

Content Marketing for Social Media

As social media evolves, so must your content marketing. It’s easy to get left behind in such a vast, expanding market, but creating your content marketing for social media platforms will help your brand be consistent and relevant. Create a Strategy for the New Age

Kicking Your Content Marketing into 2017

Content marketing has long played a crucial role in the best digital marketing strategies. Quality content not only entices new customers, it reminds current ones why they bought into your brand in the first place and works to make them advocates. It certainly warrants some

10 Tips to Help Supercharge Your Editorial Calendar

One of the most important but commonly disregarded aspects of a content marketing strategy is the editorial calendar. Any successful digital marketing strategy requires robust planning and understanding. An editorial calendar gives clear and coherent steps to creating a fully fledged strategy across board –

12 Seriously Useful Tools for Content Marketers

It might seem like a bit of a cliché, but very often digital marketers are defined by the tools they use to get their work done. It’s the case across all digital channels ­- if you’re not utilising the right tools to plan and manage

Why Clickbait is Ruining it for Everybody

  “You won’t believe what happened to the guy that wrote this…” Sound familiar? Clickbait may seem harmless at first glance but it’s certainly not fun – and could very well prove damaging for writers of quality content. Even if the terminology is foreign to

Top Five Reasons to Love Top Five Articles

  There are an abundance of lists on the internet. Thanks to the likes of Buzzfeed and Mashable with a simple Google search can find a list for pretty much anything. And it’s normally only when we reach number 3 on “This year’s 5 hottest summer insoles” that we

Why You Need a Company Blog

Having a company blog can be one of the most valuable tools for helping your company succeed on many different levels. It allows you to easily to update and share new information about your company on a monthly, weekly or even hourly basis, which makes

Five Blog Genres that can Boost Traffic

Editor’s Note: Since this article was posted Google’s algorithms have gotten a lot smarter. Whatever the theme to your blog or the style of your content, you cannot afford to scrimp on quality. To stand a chance of ranking well on SERPs, you need to be sure

3 tips for writing original content in record time!

  Before I even start, I must admit that I’ve always been a bit odd… For example, when I was really young, (maybe 7 or 8?) I remember writing lots of poetry and even enjoying writing entire poetry books. Later on I moved into writing