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Tips for Content Strategy

Video Editing Apps for Better Social Media Content

Video Editing Apps for Better Social Media Content

Getting more video content on your social media pages is a sure-fire way to increase engagement with your brand’s posts. Now social media marketers have access to a great selection of video editing apps and content creation tools that are making the process of creating

Our Top Tips for Repurposing Old Content [Infographic]

When it comes to posting content on social media, you don’t always need to make everything from scratch. There’s nothing wrong with repackaging your old content; making it relevant to today’s social landscape. In our infographic below, we outline some simple ways you can repurpose
How to master the SEO basics

How to Master the SEO Basics

If you’re a business owner, making time to focus on your marketing and social media strategy is super important. After all, a good online presence has the power to build your brand, grow your audience and generate sales. It’s not all just about great Tweets

Content Marketing: Writing for Digital VS Print

The internet has revolutionised the way we read. Studies have shown that unlike print readers, online readers no longer read from left to right, but take in the page from the centre, scan the content – then go left to right. When it comes to

What is Content Marketing?

Digital marketing is full of branches and different sections that make up its vast and brand beneficial structure. One of those branches, alongside email marketing and social media marketing, is content marketing. Often overlooked, content marketing is a great way to interest and educate your

How to Historically Optimise Your Old Content

Content marketing is one of the best branches of digital marketing because of the benefits it can provide to your brand. However, there’s a new content marketing tactic that seems to be working in the digital world – historically optimising your old content. What is
b2b and b2c

Social Media Content Distribution for B2B and B2C

Regardless of how it continues to be perceived by marketers, content still holds a prominent position within the dark arts of digital. However, with constant shake-ups in algorithms, content marketers have had to get better and better at creating quality, lengthy and trusted copy that

Six Tips for Repurposing Content to Impact More Networks

Six Tips for Repurposing Content to Impact More Networks 1. Repurpose snippets and quotes as social media posts 2. Create feature graphics 3. Create an infographic 4. Do a live webinar/Q&A on the subject 5. Create video tutorials or an ongoing podcast on your weekly
Optimise Content

How to Optimise Content for Social Media Distribution

The Best Techniques for Optimising Content for Social Media Distribution Get serious about your headlines. Think about graphics. Get your employees to share. If you want to see the greatest amount of interaction and engagement on your posts through social media, you need to be
The Future of Content Writing

The Future of Content Writing

The future of content writing is one to look forward to. Content should always be of good quality with a target audience in mind and a story to tell, but what does the next couple of years hold for content writers and the audiences that