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Tag: product

difference between marketing and advertising

What Is The Difference Between Marketing And Advertising?

The Difference Between Marketing and Advertising The main difference between marketing and advertising is that the latter focuses more on securing new and repeat customers by promoting a new product or idea, but marketing is a complex process by which a careful strategy is formed for a new product or idea
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Are The iPhone 6 and iPhone 6 Plus Really Worth The Money?

  After the long speculation, rumours and leaked photographs, the new iPhone 6 and iPhone 6 plus came out a few weeks ago. Unsurprisingly, Apple had a great pre-order amount for both of their products. More than four million customers ordered in just 24 hours – an increase in of

How is Social Media Changing the Way We Buy Products?

Depressingly, it’s nearly fifteen years since I finished primary school. Back then, there was no such thing as Facebook, Mark Zuckerberg hadn’t become a multi billionaire as one of technology’s great success stories, mobile phones were unattractive bricks, apps didn’t roll off the tongue in regular conversation and the idea
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iPad Air: What does it offer?

  Whenever we hear of a launch of a new Apple product, people get excited and rightly so. In the tech community, we will always have high expectations on any new launch, especially if it is by Apple. The pressure is good for Apple and its cult-like following, because the