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Author: Samuel Stroud

Portrait of Samuel Stroud, Creative Specialist at Giraffe Social

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Samuel Stroud

Creative Specialist

Samuel Stroud is a Creative Specialist at Giraffe Social, specialising in social-first design, content creation, visual storytelling and brand communication. He combines creative craft with an understanding of the psychology and platform behaviour that make content effective. His articles explore design, content, LinkedIn, brand storytelling and practical social media marketing.

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ten ways to refresh your instagram marketing strategy

10 Ways to Refresh Your Instagram Marketing Strategy

Is your Instagram looking repetitive and tired? Are you struggling to come up with new ideas for your Instagram marketing strategy? Instagram marketing is fast-paced, especially as more new features are released, and changing your strategy is essential to stay relevant on the platform. But
Social media guides: How to do social media for estate agents

How To Do Social Media For Estate Agents

In this month’s social media guide, ‘How To Do Social Media For Estate Agents,’ we’ll be giving you tips on how to take your estate agent business to the next level on social media. If you struggle with social media marketing for your estate agent
Does Influencer Marketing Work for B2B Companies
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Does Influencer Marketing Work for B2B Companies?

Modern social media marketing is rife with influencer marketing campaigns. The authentic persona of influencers paired with genuine partnerships with brands is a recipe for success on social media. According to the Rakuten Marketing 2019 Influencer Marketing Report, “88% of consumers surveyed have been inspired
How to Create a Great Twitter Thread

How to Create a Great Twitter Thread

In the past, Twitter had built up an image of being the fast-paced social media platform, filled with short and snappy Tweets. The move from the 140-character limit up to 280 characters back in 2017 was met with caution from many creators, and glee from
Isn’t Digital Marketing Just Marketing?

Isn’t “Digital Marketing” Just “Marketing”?

The power of digital marketing is a very real and discernible thing. You don’t have to look far to find evidence of successes that businesses have had because of their digital presence. So why do we still call it ‘digital marketing’? Isn’t it just ‘marketing’