Samuel Stroud - Giraffe Social

b2b linkedin

LinkedIn Marketing: The Giraffe Guide

LinkedIn was founded in 2002 and has fast become one of the giants among the social media marketing crowd. It’s got a lot of great benefits that can help build and grow your business digitally. But where do you even begin with LinkedIn marketing, and

community management

Instagram Comments and How to Respond to Them

Responding to Instagram Comments as a Business · Devise boilerplate responses to frequently posted comments, · Respond as soon as possible, · Reply in a context-appropriate way, · Never ignore negative comments, · Always report spam and bot comments, · Build community and relationships through

Affiliate Marketing Expert Interview with Virginia Rizzi

affiliate marketing

Affiliate Marketing Expert Interview: Virginia Rizzi – Podcast #59 Recap

Affiliate marketing expert Virginia Rizzi kindly joined us on Giraffe Social Media podcast #59 to chat about all things affiliate marketing. In this interview, Virginia shares how affiliate marketing has changed throughout the pandemic, how it shapes up to influencer marketing, and her predictions for

content creation

The Do’s and Don’ts of Using Stock Photos and Videos in Your Social Media Content

Your social media marketing strategy likely involves a lot of visual content, no matter your industry. Photo and video-sharing app Instagram is one of the biggest social media platforms out there, with roughly 1 billion monthly active users. Facebook is also heavily visual, with a

blog tips

How to Make Money From Your Blog [Infographic]

Have you been studiously working on your blog for years? Do you think it’s now time to start making some money from your hard work? If so, you have plenty of routes you can take to start bringing in the cash. These include: Selling ad

analysing email marketing campaigns

Our Guide to Email Marketing Mastery: Analysing your Email Marketing Campaign

Email marketing should be an integral part of any digital marketing strategy, especially for small and medium-sized businesses. We’ve created our guide to email marketing mastery to give you a better grasp of the finer details and help you tap into your business’s potential. In

b2b social media

Ran out of Ideas? 5 Ways to Breathe New Life into Your Social Media Content

Are your social media posts feeling uninspired, repetitive, and uninteresting? Do you find yourself struggling to come up with new social media content ideas? You may be in need of a social media refresh to help get you back on track to achieving your business

bad social media strategy

Social Media Tactics to Avoid

There are good social media tactics, there are bad social media tactics, and then there are social media tactics that you should completely avoid. Now and again, big global brands will launch a campaign that flops or release a tweet with disastrous messaging. It’s unfortunate,

influencer engagement

Influencer Marketing: Tapping into Engaged Social Media Audiences

Influencer marketing allows you to tap into the engaged audiences of key influencers in your industry that you may not otherwise reach. Choosing the right influencer for your brand is a tricky task; the average social media user is led to believe that influencers with

content creation

What is The 60 30 10 Rule for Content Creation? [Infographic]

All content creators will have some form of framework they use when creating posts for their various social channels. It’s frameworks like these that help to keep us on track (and sane!) in the busy world of digital marketing. One framework that we particularly love

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Author: Samuel Stroud