Samuel Stroud

About the author

Creative Specialist

Samuel Stroud is a Creative Specialist at Giraffe Social, specialising in social-first design, content creation, visual storytelling and brand communication. He combines creative craft with an understanding of the psychology and platform behaviour that make content effective. His articles explore design, content, LinkedIn, brand storytelling and practical social media marketing.

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Advertising

McDonald’s Social Media: A Case Study

McDonald’s is one of the largest and most well-known brands in the world. In this case study, you’ll see that McDonald’s also understands how to make the most of social media. Before we jump into the nitty-gritty, let’s look at some McDonald’s stats: McDonald’s Social

blog content

What is Content Creation?

Content creation is a term used often in digital marketing, but what is it? First and foremost, we must answer the question: what is content? And, unfortunately, there is no simple answer. “Content” is often used to refer to different things and acts as an

Social Media Strategy

The Essential Ingredients of an Organic Social Media Strategy [INFOGRAPHIC]

Growing on social media can be hard – it’s a long game that requires a lot of dedication and commitment. That’s why setting yourself up for success right off the bat is essential. In the infographic below we’ve got seven essential elements to include in

CTA / Vertical / Facebook Ads

How to Use The Facebook Advertising Library

If you’re struggling to find high-quality examples of advertising, you NEED to be using the Facebook Advertising Library. The Facebook Advertising Library – also known as the Meta Ads Library – is an invaluable tool for digital marketers. We’re going to let you into a

What is Social Media Optmisation - Cover

how to optimise social media accounts

What is Social Media Optimisation, and how can I do it?

If you’re struggling to see any progress with your digital marketing efforts, it’s time to do some social media optimisation. The word “optimisation” often sounds scary, doesn’t it? The good news is that it doesn’t have to be! When we think of social media optimisation

design tips

10 Design Tips to Send Your Social Media to the Moon [INFOGRAPHIC]

As social media managers, we have to wear a bunch of hats and have a working knowledge of a whole range of disciplines. So naturally, our jobs involve a fair bit of design work! From putting together eye-catching ads, to creating visually appealing content for

5 Ways to Perform Conversion Rate Optimisation Cover Image

5 Ways to Perform Conversion Rate Optimisation – A Guide

It seems like everyone and their dog is trying to sell products or services on social media, and with so much competition, understanding the top ways of performing conversion rate optimisation has never been more important. The good news is that with over 4.6 billion

colour psychology

Colour Psychology in Marketing [INFOGRAPHIC]

The colours you use in your brand convey a whole range of thoughts, feelings and emotions to your target customers before they’ve even interacted with it. For example, our brains see red as an adventurous and passionate colour, which is why brands like YouTube, Tinder,

content

Social Media and Content Compatibility

Social media and content compatibility goes hand in hand to ensure great results from your digital marketing. What makes them best buds is that one builds up the other and vice versa. Social Media and Content compatibility can create unprecedented results. A combined marketing strategy

engage

Why is Social Media So Good for PR?

Have you ever wondered why Social Media is so good for PR? Social Media is not just about TikTok, Instagram and Facebook. These are three of the most popular platforms. However, the amount of social network sites and tools are endless. Social media exudes a

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Author: Samuel Stroud

Samuel Stroud

How to Use The Facebook Advertising Library

10 Design Tips to Send Your Social Media to the Moon [INFOGRAPHIC]

5 Ways to Perform Conversion Rate Optimisation – A Guide

Colour Psychology in Marketing [INFOGRAPHIC]

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