Samuel Stroud - Giraffe Social

bad social media strategy

Social Media Tactics to Avoid

There are good social media tactics, there are bad social media tactics, and then there are social media tactics that you should completely avoid. Now and again, big global brands will launch a campaign that flops or release a tweet with disastrous messaging. It’s unfortunate,

influencer engagement

Influencer Marketing: Tapping into Engaged Social Media Audiences

Influencer marketing allows you to tap into the engaged audiences of key influencers in your industry that you may not otherwise reach. Choosing the right influencer for your brand is a tricky task; the average social media user is led to believe that influencers with

content creation

What is The 60 30 10 Rule for Content Creation? [Infographic]

All content creators will have some form of framework they use when creating posts for their various social channels. It’s frameworks like these that help to keep us on track (and sane!) in the busy world of digital marketing. One framework that we particularly love

Advertising

Viral Video Marketing Using Social Media

Social media platforms have evolved rapidly since their inception. Beginning with a focus on text-based formats, social media has branched into the highly visual platforms we see today. YouTube revolves around video content, Instagram relies on images and video, and TikTok is all about short-form

creative

Summer Social Media Campaign Ideas

Are you stuck for social media campaign ideas this summer season? Do you find it hard to come up with creative seasonal campaigns for your social media marketing plan? Look no further! In this blog post, we’ll walk you through some social media campaign ideas

digital marketing

Killer Tips for Growing Your Instagram [Infographic]

Instagram is the go-to when it comes to selecting a platform to showcase your content. With so many people wanting to grow their Instagram presence, it’s never been more important to stand out from the crowd. There are tones upon tones of tips, tricks and

digital marketing

5 Incredible TikTok Statistics You NEED to Know [Infographic]

TikTok is rapidly becoming the go-to platform when it comes to sharing and engaging with video content. The bitesize lengths allow for attention grabbing content that drives views, clicks and subscribers. With such a high user-base and recuring monthly visits, digital marketers cannot avoid including

content creation

Our Top Tips for Repurposing Old Content [Infographic]

When it comes to posting content on social media, you don’t always need to make everything from scratch. There’s nothing wrong with repackaging your old content; making it relevant to today’s social landscape. In our infographic below, we outline some simple ways you can repurpose

advertising on facebook

Our Top Tips for Facebook Sponsored Posts [Infographic]

Last year, we made an infographic that looked into the differences between the various Facebook ad types. Whilst it’s important to know these differences, they won’t help you when it comes to creating sponsored posts and ads that convert. So now in this infographic, we’re

getting followers

Maximising Your Instagram to Grow Your Business [Infographic]

In our previous infographic, we looked at the 10×2 Method for growing an Instagram account. Whilst this can achieve the desired effect of getting eyes on your account, it won’t necessarily get you followers. Our next infographic looks into the various things you should be

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