CTA / Vertical / Creative and Design

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brand

Brand Consistency on Instagram: Why It Matters and How to Get It Right

In 2025, consistency is still one of the biggest secrets to building a strong, memorable brand – especially on Instagram. Your brand is more than just your logo or colour palette; it’s the entire experience your audience has when they interact with your business online. So, what is brand consistency?

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choosing fonts

Typography That Performs: Choosing Fonts for Social Media Impact

Choosing fonts that work is an essential part of ensuring your social media graphics successfully communicate your message to your audience. A social media manager is two parts analyst and one-part creative designer, with a sprinkling of customer care expertise thrown in too. To succeed in the creative part you

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12 design principles

Repetition in Design: Using It To Create Better Content

Repetition is one of the primary principles of graphic design. It has a dramatic effect on the overall quality of work you’ll produce. Correct usage of repetition can allow you to create a cohesive and visually appealing designs. In this guide, you’ll learn the primary benefits of correctly using repetition,

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CTA / Vertical / Creative and Design

Rhythm in Design: Using It To Create Better Content

Rhythm is one of the primary principles of graphic design. It has a dramatic effect on the overall quality of work you’ll produce. Correct usage of rhythm can allow you to guide the viewer’s eye through a composition. In this guide, you’ll learn three simple ways to enhance the feeling

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12 design principles

Hierarchy in Design: Using It To Create Better Content

When it comes to creating good content, you need to have an understanding of hierarchy in design. Simply put, hierarchy is the organised order of importance of elements within a composition. On social media, you typically have about six seconds to grab someone’s attention and hook them in. If you

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12 principles of design

Proportion in Design: Using It To Create Better Content

Are you looking to learn how to use proportion in design to create better content? If so, you’re in the right place! Maintaining proper proportion between the elements in your design is essential to ensuring that the composition has a harmonious feel to it. If you’re aiming to create social

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12 principles of design

Emphasis in Design: Using It To Create Better Content

Are you looking to learn how to use emphasis in design to create better content? If so, you’re in the right place! When it comes to creating content for social media, you need to know how to put together exciting and visually interesting graphics that will make your audience want

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12 principles of design

Balance in Design: How to Use it and Create Better Content

When we think about balance in design, we should be thinking about how the visual weight of elements are balanced to create cohesiveness and cohesion. There are five different balance styles, which are Symmetrical, Asymmetrical, Radial, Mosaic, and Discordant, and as you read through our guide, you’ll learn how each

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12 principles of design

Contrast in Design: How it Works

Last month, we posted a guide to the 12 Principles of Graphic Design, which briefly discussed how to use contrast. Well, in this article, we’re taking a deeper dive into the first graphic design principle, which as you’ve already guessed, is Contrast. What is Contrast in Design? Contrast is

The 12 Principles of Graphic Design - Cover Image

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CTA / Vertical / Creative and Design

The 12 Principles of Graphic Design [INFOGRAPHIC]

Last month, we posted our guide to the 12 Principles of Graphic Design, which included some nifty little designs illustrating each principle. For this December infographic, we wanted to put them all in one place. Our latest infographic features the 12 graphic design principles, plus descriptions of each one. Check

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