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Tag: instagram

how to find the best influencers for your brand

How to Find the Best Influencers for Your Brand

The social media influencer market is constantly growing, with new content creators joining the field every day. But as anyone who has started a campaign from scratch can tell you, sourcing relevant influencers can be more challenging than it first seems. The volume of creators can make the space feel
social media news November 2020

Social Media News Roundup: November 2020

With the end of 2020 fast approaching, it’s easy to miss the latest social media news, but we’ve got you covered. In November, we saw Twitter rolling out Fleets, Instagram’s new navigation tabs and ‘guides’ feature, Pinterest helping holiday shoppers with a gift guide, and Snapchat stepping into the Spotlight
Social media news roundup October 2020

Social Media News Roundup: October 2020

In social media news this month, Facebook is in your neighbourhood, Tik-Tok goes shopping, Instagram celebrates its tenth birthday and YouTube tweaks playback options. It’s time for another monthly social media news roundup! Facebook sets up ‘Neighbourhoods’ feature  If the Covid-19 crisis has achieved anything, it’s to make us more
Social media news roundup September 2020
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Social Media News Roundup: September 2020

In social media news this month, Facebook offers tips to video creators and Instagram updates their reels feature. Plus, LinkedIn and Pinterest both jump on the stories bandwagon. Facebook offers tips to video creators We all know video can be a tricky medium to master, so it’s welcome news that
Header Image about Influencer Lucy Bennett
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Expert Interview: Influencer Lucy Bennett

This month we interviewed model and influencer, Lucy Bennett (@LucyBennettModel). Read on to discover her perspective on being an influencer, working with brands and advice for aspiring content creators. This interview has been transcribed from a video call with Lucy Bennett for The Giraffe Social Media Podcast and has been
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How to use Instagram Reels

How to post brilliant Instagram Reels in eight easy steps. If you’re here because you just googled ‘How do I post Instagram Reels’, don’t worry, you’re not alone. Instagram invested a great deal into marketing and uptake of Reels. On launch day, most user’s feeds were saturated with celebrities and
Social media news roundup July 2020

Social Media News Roundup: July 2020

In social media news this month, Instagram wants us all to go shopping, Twitter surveys users for a paid subscription model, and Facebook steps up security. It’s time for another Giraffe news roundup! Instagram Adds ‘Shop’ Tab Back in May, we reported on Facebook and Instagram taking on eCommerce. The
Social Media Case Study for Teapigs

Social Media Case Study: How do Teapigs Use It?

Teapigs sprang into life in 2006, which makes this feel-good tea brand older than Facebook! Founded by Nick and Louise out of a love for quality tea, they pride themselves on providing the best cuppa while staying sustainable, ethically aware and environmentally conscious.   Teapigs hold high quality and ethics
How can I use IGTV for Business?

How Can I Use IGTV for Business?

IGTV (or Instagram Television) is Instagram’s answer to YouTube, and launched back in 2018. It didn’t quite take off as expected, though, and you could be forgiven for leaving it out of your marketing campaign entirely. However, it’s actually a pretty nifty tool, so today we’re going to take a

Five Tips to Manage Your Social Media in a Crisis [Infographic]

A crisis can happen at any moment, and can throw your business into chaos. Changing market trends, cash flow problems and economic crashes are just three of many things that can turn your company upside down. During difficult times it can be tempting to abandon your marketing strategy completely, but