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Business

Instagram Stories for Business: How to Use Them and Why They Work

With the introduction of Snapchat, the world went crazy for twenty-four-hour content, where people could push something in your face for a day, then it would disappear like leaves on a tree in Winter. However, Instagram quickly latched onto the trend and made their own version of the allusive content,

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2018

Social Media News Roundup: October 2018

In social media news this month, Instagram has added to its Direct Messaging Video Group Chat feature, Facebook has been testing video polls in their ads, Pinterest have added to their advertising features and LinkedIn have been trying to improve the targeting of their Sponsored Content. Who You Gonna Call?

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Facebook

Social Media News Roundup: September 2018

In social media news this month, Instagram improves on its desktop version and hashtag features, Facebook opens its arms to dating and Twitter tests the upvote and downvote options. From Mobile to Desktop September has been a busy month for Instagram as they have introduced new features to their Shopping,

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brand

How to Stand Out on Instagram

With all these brands and businesses standing in the spotlight, it can be hard to push your way into centre stage on Instagram. However, with some simple tricks and profile optimisation, you can have the standing ovation you deserve and bring the Instagram house down. The Basics Although it may

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birthdays

How Social Media Changed Birthdays

Social media has changed the way we view our birthdays altogether. Before it was a few drinks at the local bar, a spontaneous trip away for the weekend or a quiet night in with friends. However, now social media has implemented a routine for those celebrating their birthdays, that requires

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attention

Social Media: Are You Paying Attention?

As our attention spans drop, what has social media done to try to get us to stay? From Facebook’s timed articles to quick snippets from brands, social media has had to adapt to a new generation who just cannot be bothered to scroll further than the first two paragraphs. It’s

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big brother

Social Media and Reality Television

Social media and reality television can sometimes feel one in the same. They’re both in our lives 24/7, some understand it, some don’t and most importantly they are both big influences on the lives of the people that view and interact with them. Social media and reality TV have also

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England

Social Media and the World Cup

Social media marketing is all about achieving goals, which makes the World Cup and social media go pretty much hand in hand (no handball rules apply here). Football has always been big, but social media is taking the game to new heights. Football Just on Your TV? Neymar… Football has

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A.I.

The Future of Content Writing

The future of content writing is one to look forward to. Content should always be of good quality with a target audience in mind and a story to tell, but what does the next couple of years hold for content writers and the audiences that read their work? When writing

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2018

Snapchat’s Update – Is This Where It Ends?

Is there anything social media giants can do to put us off social media completely? With Snapchat’s update being reared as a diabolical plan to ruin everyone’s social life, it triggers the question, “Can social media sites ever do anything that will actually stop people from using them?” Even though

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