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Tag: snapchat

Social Media News Roundup: February ’17 Week 1

We’re only a few days into February and already it’s starting to look like a big month for social media news. Here are some of the biggest stories. Facebook celebrates Friends Day with a strange video on a day which isn’t Friends Day Facebook have released a feature where a

Snapchat Introduces Enhanced Goal-based Bidding for Ads

Snapchat have begun giving advertisers a greater variety of options for how they bid on ads via its API. The new upgrade is called goal-based bidding and makes use of machine learning technology in order to allow users to make ads more relevant to their own goals. In a move

Facebook Adds Snapchat-esque Geo-filters

Facebook has continued its tirade into casual plagiarism by releasing another feature reminiscent of Snapchat’s lenses and filters. Facebook’s new Camera Effects Platform will allow users to add what they are calling “frames” – custom image geo-filters. Facebook have been on something of a feature poaching tirade in recent months,

Snapchat Usage Among Adult Users Increases

Snapchat is increasing in popularity among adults over the age of 35. Traditionally a network for teens and younger adults, surprisingly the trend hasn’t had a major effect on it’s “cool” factor, and popularity remains high a this level. According to information made available by CNN Money, the percentage of

Should You Consider Snapchat For Your Business?

  Since its creation as an iOS­only app called Picaboo, Snapchat has evolved into one of the most popular social networks for younger people. However, its popularity has always been somewhat tarred where businesses are concerned because of its slightly risqué history. Is it finally time for you to consider

Mountain Climbers Document their Everest Ascent on Snapchat

If you thought the influence of finite content sharing network Snapchat stopped at college, you’ve obviously never climbed a mountain. Two mountain climbers have been documenting their ascent up Mount Everest on Snapchat ­ and the results have been nothing short of tremendous. The professional mountain climbing duo Adrian Ballinger

Students Favour Snapchat over Twitter

  Students across the UK are turning towards Snapchat over other social networks to communicate with their peers. In the past Facebook and Twitter have proven essential platforms for marketing to Students and now, as a majority of users begin to access from mobile devices, apps such as Snapchat could
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Snapchat Emojis Get Clingy in New Update

A recently released update by Snapchat included new 3D emojis that move alongside features in video messages. Snapchat is one of the most popular social networks for teens and younger people, and new features are often added in a bid to entice new users away from the likes of Facebook
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Could Snapchat Ever Be Used By Business?

Editor’s Note: Isn’t it funny how times change!? Back when this article was written, Snapchat was a fledgling “risqué” social network that most businesses wouldn’t touch with a barge pole – now it is an integral part of many brand’s social media marketing strategy! For pure entertainment value, here’s Alexander Blakey’s
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Will Instagram Direct overtake Snapchat?

  Communication through photographs has evolved from printing your Kodaks to emailing files and from texting an image as soon as it’s taken to, most recently, sending an image directly through apps to specific people of your choice. Now, photo sharing phenomena Instagram have launched their own ‘direct’ service, reflecting