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Tag: Social Media

influencer marketing mistakes to avoid

Common Mistakes in Influencer Campaigns

It’s easy to feel daunted by the world of influencer marketing. Every industry has different standards, and every creator has a different price-scheme and way of working. Influencer marketing is one of the best ways, when done correctly, to build trust and create authentic content. It helps reach audiences in
how to find the best influencers for your brand

How to Find the Best Influencers for Your Brand

The social media influencer market is constantly growing, with new content creators joining the field every day. But as anyone who has started a campaign from scratch can tell you, sourcing relevant influencers can be more challenging than it first seems. The volume of creators can make the space feel

The Best Blogging Tools of 2021 [Infographic]

Organically growing your blog can be hard work. With so much competition vying for attention, it’s important to stand out from the crowd. By not utilising the tools we all have at our disposal, you’re giving yourself more work, not to mention making it harder too. In our infographic, we’ve
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Which Social Networks Are Here to Stay?

Back in January 2013, we gave our judgements as to how to Social Media would evolve over the coming years. *Spoiler alert* – some predictions were certainly misjudged. Rather than removing it, we thought it would be super interesting to see how our predictions have changed over the years. So,
most important social media marketing trends in 2021
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The Most Important Social Media Marketing Trends To Plan For In 2021

Social media marketing, and businesses in general, were well and truly shaken up throughout 2020. It was a year no one could have predicted, with the Covid-19 pandemic changing the way we go about our lives and business. If planning your social media marketing strategy for 2021 seems daunting, don’t
best christmas social media campaigns
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The 5 Best Christmas Social Media Campaigns Of All Time

Christmas-themed social media campaigns appear all over the internet from late November onwards, every year. The festive season is a wonderful opportunity for brands online to spread festive cheer, have fun, and engage their target social media audiences. The best-of-the-best campaigns, and the ones with viral potential, tend to hook
social media news November 2020

Social Media News Roundup: November 2020

With the end of 2020 fast approaching, it’s easy to miss the latest social media news, but we’ve got you covered. In November, we saw Twitter rolling out Fleets, Instagram’s new navigation tabs and ‘guides’ feature, Pinterest helping holiday shoppers with a gift guide, and Snapchat stepping into the Spotlight
Christmas social media campaign ideas

5 Creative Ideas For A Christmas Social Media Campaign

Christmas campaigns are a fantastic opportunity for social media marketers to go all-out on their channels, especially those working in eCommerce markets. Whatever your business model or industry, there’s a Christmas campaign to suit you, so we’re bringing you our top 5 ideas for creative Christmas-themed social media marketing campaigns.
The top ten social media tools infographic
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The Top 10 Social Media Tools [Infographic]

A good social media strategy has the power to increase your reach, build brand awareness and boost sales. That said, to truly make your online presence a success, you need to access the right social media tools.  Our top ten social media tools are: Taplink Google Docs Google Drive Adobe
Announcing the Giraffe Social Media Podcast
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Announcing the Giraffe Social Media Podcast

As we’re known as ‘The Social Specialists’, we decided it was time to share our extensive social media knowledge with the world. We’re pleased to announce we’re now fully-fledged Podcasters – the Giraffe Social Media Podcast is here! Launched on Monday 17th of August 2020 and available from all popular