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Tag: strategy

Social Media for Startups - Three Steps for Success

Social Media For Startups: Three Steps to Success

Three Steps to Success on Social Media for Start-Ups 1. Create your strategy before your profile 2. Choose your channels wisely and listen to your audience 3. Experiment and be willing to evolve. A social media presence is essential for startups and small businesses. Used well, social media can help shape your
b2b marketing Facebook
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Can Facebook Be Used For B2B Marketing?

What if we told you that B2B marketing is not confined to LinkedIn and Twitter? Facebook may be an overlooked big player in B2B marketing strategy. Here is how you can utilise Facebook tools for your advertising plans. Facebook is the long-reigning king of social media, with 2.45 billion monthly
The top ten social media tools infographic
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The Top 10 Social Media Tools [Infographic]

A good social media strategy has the power to increase your reach, build brand awareness and boost sales. That said, to truly make your online presence a success, you need to access the right social media tools.  Our top ten social media tools are: Taplink Google Docs Google Drive Adobe
Five changes to make for social media results [Infographic]

Five Changes to Make for Social Media Results [Infographic]

A clear social media strategy is an important part of your businesses marketing plan. Sometimes, however, it can seem like you’re doing all the right things, but getting nowhere. Our top five changes to make for social media results are: Have clear goals Brighten up your pages Tell the world
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Ten More Amazing Social Media Stats [Infographic]

Can’t get enough of social media stats? Neither can we – that’s why we’ve made yet another handy infographic to round up ten more fascinating facts about all things social. Read on to find out: What percentage of brands say social media helped with their exposure How many Twitter accounts
social media in a crisis
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How to Manage your Social Media in a Crisis

The world is currently facing an unprecedented crisis with the outbreak of COVID-19. For businesses everywhere, we are looking to each other for how we should be responding from a marketing perspective, we are hoping to provide some insights on how to manage your social media in a crisis. With

Debika Sihi: Understand Your Consumer

Debika Sihi is an Assistant Professor of Business at Southwestern University. She earned her PhD in Marketing at the McCombs School of Business at The University of Texas (UT) at Austin. She also holds a BBA and MPA (Masters in Professional Accounting) from the McCombs School. We wanted to speak

Making the Most of the Festive Season

Your company’s office may be decorated with the tallest Christmas tree and brightest baubles, but your brand will gain nothing from beautiful décor in the working environment. It’s time to get digital and turn your spirit for the festive season to your social media. The Christmas season is one of the