Marketing Resources

Target Audience Analysis: Understanding Your Followers Through a Social Media Audit

A target audience analysis is a vital part of the research that goes into a social media marketing strategy, and when executed properly, can pave the way towards trust, positive reputation, high ROI and overall success. In this article, we will take it step

The Power of Fan Engagement: How Sports Brands Can Use Social Media to Build Community

As a brand, you have probably heard of community or fan engagement being referred to as the holy grail of social media marketing – a journey to reach, but so rewarding once achieved. Every sector and every niche has its own creative strategies to help

Unlocking the UK Market Social Media Strategies for Global Brands [INFOGRAPHIC]

The UK market presents a unique opportunity for global brands due to its digitally savvy population and diverse cultural landscape. Success requires a tailored approach to social media strategies that resonate with local audiences. Understanding the UK Audience The UK has a population of over

The Buyer’s Journey How to Reach Your Audience At Every Stage [INFOGRAPHIC]

The Buyer’s Journey is a metaphorical path that your customers will take when considering a purchase of your product or service. It comprises of four stages: Awareness, Consideration, Decision, and finally Retention. When crafting your marketing strategy, it’s important that you’re keeping The Buyer’s Journey

What is Banner Advertising and Does it Work?

If you’ve spent any time browsing the Internet, you are sure to have seen banner advertising. These small rectangular advertisements appear on a variety of web pages and vary in appearance and subject matter. However, they all share a basic function: Advertising. If you click

elevating customer experiences with personalisation in e-commerce

Personalisation: Elevating Customer Experiences in E-commerce

In this article, we explore the concept of personalisation in e-commerce, which involves tailoring customer experiences to individual preferences and needs, and we delve into its pivotal role in reshaping the digital shopping landscape for larger brands. Introduction to Personalisation in E-commerce As a social

5 Ideas for Lead Generation [INFOGRAPHIC]

If you’re running a B2B business, your marketing should be primarily focusing on acquiring leads. But, how do you get leads in a highly-competitive market? Here are our 5 tried-and-tested lead generation ideas you can implement in your marketing strategy! High-Quality Blog Content Blogs are

What to Look for in a Social Media Agency

Social media agencies can help propel your business to new heights, reaching a new audience of people ready to make a purchase. So, when looking for a social media agency to work with, it’s important that you find a team that has experience, expertise, solid

Great Tips to Kick Start Your Content in 2023 [INFOGRAPHIC]

Ready to give your social media content a refresh in 2023? The new year is the perfect time to try something new. So in our infographic, we’ve got five of our best tips for creating stunning, shareable content on all your social media channels. Check

The Ultimate List of Black Friday Marketing Hacks [INFOGRAPHIC]

Black Friday is a time of sales, spending, and social media noise. At this time of the year, practically every brand on earth is looking to increase its sales by making the most of customers flocking to stores (both physical and digital) to snap up

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